“With a great deal of spectacle, Amazon.com Inc. launched the Fire Phone, the company’s entry into the smartphone market,” Quentin Fottrell reports for MarketWatch. “What Amazon chief executive Jeff Bezos didn’t mention at Wednesday’s launch: If you do buy the Fire Phone, you will likely spend a lot more money at Amazon.”
“Although Amazon has become the world’s biggest online retailer by undercutting brick-and-mortar stores, studies show that Amazon customers who also own Amazon devices spend 55% more every year with Amazon,” Fottrell reports. “Owners of Kindle e-readers and tablets in the U.S. spend an average of $1,233 a year on stuff at Amazon compared with $790 per year spent by people who don’t own Amazon devices, according to a 2013 study by market research firm Consumer Intelligence Partners.”
“By creating a mobile wallet smartphone, Amazon hopes to reduce any existing friction to mobile Amazon purchases and further disrupt physical retail sales — a 21st Century equivalent of Amazon’s one-click purchase,” Fottrell reports. “And shoppers don’t just go crazy on Amazon when they shop on their devices. Americans spend up to 20% more on their iPads than Android devices, according to a 2012 study by payment processing company Ayden. iPad owners spend $158 per order — the highest of any device — versus $105 by people on other mobile devices, according to a study by RichRelevance, a personalized product recommendation company.”
Read more in the full article here.
MacDailyNews Take: iPad users buy more per order because, in general, iPad owners are richer than users of lesser devices, not to mention taller, healthier, better educated, and far more charitable.
Anyone considering an Amazon Misfire Phone should instead opt for an “I’m an idiot” tattoo. It says the same thing and it’s cheaper, too.
Related articles:
Amazon’s Misfire Phone: How Jeff Bezos failed – June 19, 2014
Amazon’s Fire Phone might be the biggest privacy invasion ever – June 19, 2014
Analyst: No impact to Apple iPhone from Amazon ‘Fire Phone’ – June 19, 2014
Amazon launches shopping machine masquerading as a phone – June 18, 2014
Amazon Fire Phone’s Firefly feature: Apple’s iPhone already has it – June 18, 2014
Amazon shows ‘Fire Phone’ with 4.7-inch 3-D display to court mobile shoppers – June 18, 2014
Analyst: Amazon smartphone no threat to Apple’s iPhone, but Android phone makers beware – June 17, 2014
Misfire Phone – for sure
..and if you are already an Amazon prime member probably save some money doing so too. let’s be honest. It’s a shopping catalog that doubles as a phone c’mon.
Backwards reasoning. People don’t buy Kindles unless they already like Amazon. They’re not shopping at Amazon more because they bought a Kindle.
And people who buy this phone are not looking for an easier way to shop at Amazon. They’re looking for a cheap smartphone. So that doesn’t necessarily translate into more sales of other stuff at Amazon, although the people who buy the Firefly probably shop at Amazon a lot already.
Not necessarily. Kindle purchase may well be a consequence of already being an Amazon customer. But a smartphone? There are people who possibly never shopped on Amazon, but want a smartphone. If Amazon advertises this on mainstream media, these people will become new Amazon customers.
Yea that doesn’t make as good of a story, or a snappy headline. 🙂
I’m sure this is exactly the type of thing parents like to buy their kids.
I have no interest in a Fire Phone, but I already buy a lot of stuff on Amazon through my iPhone and iPad. It doesn’t seem as if the Fire Phone makes that any easier other than having a dedicated button. I guess that makes sense if that’s all your doing with your phone.
Stop buying from amazon, buy local or keep searching for your product somewhere else please.
What? And leave the house!!
Amazon is local.
I am full into the apple eco system for many years. I am glad that new phones come from lots of different companies. Competition is good and I don’t get so hung up on what someone else buys.
I own an iPhone 5s, 4s, 4, 3G, iPad 2, The New IPad. But I definitely am not Richer, more educated, smarter, taller, healthier than any Android owner. I just like Apple EcoSystem & Trust Apple IOS from getting Viruses & Malware. It is convenient & I feel my data is safe!
Go on, admit it, you really are smarter than any Android owner.
I’ve been watching who uses what when seeing movies, mall or just out and about. In the high average iOS users are HOTTER while Android users are frumpy, obese, drab wear, very baggy and poor hygiene. Ok I know that’s not really true…but then again why is it that I see Android users almost always fitting the description! LOL
“Amazon” hardware is designed to funnel users to Amazons sites and services. That is were they make their money. They don’t make money on the actual devices themselves.
It seems every Amazon device since the Paperwhite has been sold at-cost or for a very small profit. The Fire Phone will probably be the first to be sold at a double digit margin.
Who needs that ,what joke come buy ,buy ,buy and buy ….
News flash, people who buy iPhones spend more money at Apple than those who don’t have iPhones. People tend to buy from companies they like. Surprise surprise.
This is as exciting as the Facebook phone. How’s that working out for Zuckerberg ?
The difference between the fire phone and facebook’s effort is that the FF is even sillier.
Cameras pointing everywhere to create a pseudo 3D image that wobbles around guided by eye-tracking, gyros and other sensors.
My favourite is the fingerprint scanner same as used in the Samsung S5 and we all know how great that works. That and the eye-tracking tech means that it’s probably OEM by Samsung.
Unbelievable
Might be interesting to find how much iDevice owners spend at both Amazon and iTunes since they are said to tend to be affluent.
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MacDailyNews Take: iPad users buy more per order because, in general, iPad owners are richer than users of lesser devices, not to mention taller, healthier, better educated, and far more charitable.
Anyone considering an Amazon Misfire Phone should instead opt for an “I’m an idiot” tattoo
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Wow… Just wow… MDN; have you lost your last bit of decency?
It’s a fact that this site is a fanboy site (Let’s be realistic) but here you reached a new low. Is insulting the others while showing your insane superiority complex really the best you can do?
This kind of “opinion” is just shocking. The times of “think different” are really long gone… The only thing that’s left is “do exactly what the iCompany says or you’re a moron” (at best).
It’s very sad to see what some Apple users have become.
As for the subject itself…
The phone has nice specs but it’s too expensive and too much bound to Amazon’s services. There are enough alternative choice with Chinese brands for those who don’t look for a mainstream phone.
I don’t see this device having a bright future.
So true! This is the exact reason why I don’t comment here anymore.
Whoops! Well except for just now that is!
If I’m honest, I have a cruel streak myself so I have no right to cast stones. But I’ll say I wince a lot when I visit this site and see reflections of the arrogance and lack of empathy I hate most in myself.
May MDN and so many others keep their wonderful wit and clarity (!) and let go of the self-righteous brutality. I can say with sadness it leads nowhere good.
This is an excellent take, and thank you for saying it. In fact, it’s such a good take that you could copy and paste it repeatedly in wherever you deem it appropriate, just like MDN does!
I will just add that I also find it extremely poor form when MDS celebrates the failures of other companies. Yes, we all enjoy seeing Michael Dell and many other jackasses eating their words, but for every Dell there are hundreds or thousands of employees who are losing their jobs, which is cause for some empathy, not celebration.
On the article’s page, there’s a hilarious comment that says something about how the mainstream media is against Amazon because they’re rooting for Apple.