“Apple has embarked on an ambitious program to use the sensors in its iPhones to map the large indoor areas of stores, offices, event spaces and commercial buildings, according to Onyx Beacon CEO Roman Foeckl, who attended Apple’s WWDC conference for developers. (Onyx both markets beacons and provides management software for beacon owners),” Jim Edwards reports for Business Insider. “The effort isn’t a secret — Apple has been seeding commercial spaces with its iBeacon technology for months. But most people don’t know that iBeacon exists, or what it is for. And Apple is using a range of technologies in addition to iBeacon to create its indoor maps. Business Insider asked Apple for comment but we didn’t hear back.”

“Foeckl says Apple is likely now ahead of Google when it comes to indoor mapping. That is significant because indoor maps will generate revenue in the future for stores and shops in malls and arenas. It could also generate revenue for Apple,” Edwards reports. “iBeacons are small devices that detect the Bluetooth signal coming from iPhones. They can be used to ping the iPhones of people walking by with offers or useful messages, such as ‘hey, you’re walking by a Starbucks.'”

“The indoor map strategy is also interesting because Apple’s last major mapping launch, the Apple Maps app, was a disaster,” Edwards reports. “Apple has since fixed Apple Maps, and now it may have a jump on Google in the indoor sector. ‘Apple has learned from its mistakes from the initial launch of map services and won’t repeat with launch of indoor mapping,’ Foeckl says. “iBeacon and Bluetooth are opt-in technologies. You have to choose to switch them on, and you can turn them off anytime. Apple’s updated iOS 8 mobile operating system will also come with much more detailed privacy controls, in part for this reason. If Apple wins its indoor maps race, it could gain a fortune… Indoor maps could be even more lucrative, because users are just a few inches from the products being sold and the checkout where they pay for them. iBeacons will let marketers know that a shopper is in the candy aisle, looking not just at the chocolate display, but at the milk-chocolate-macadamia-nut section. It’s that precise.”

Much more in the full article here.

MacDailyNews Take: Apple’s public silence over iBeacon is deafening.

Related articles:
GE integrates iBeacon into new LED light fixtures, Walmart installing in stores worldwide – May 29, 2014
Walgreens and Walmart testing iBeacon, Motorola Solutions launches iBeacon marketing platform – May 7, 2014
Virgin Atlantic trials Apple iBeacon tech for iPhone users at London Heathrow Airport – May 2, 2014
New York City bars to use Apple’s iBeacon for pub crawl promo – April 28, 2014
New sunglasses with iBeacon notify you when lost, act as beacons in retail – April 28, 2014
Apple’s iOS 7.1 delivers major, game-changing iBeacon improvement – March 11, 2014
SXSW deploys iBeacons to improve attendees’ experience – March 6, 2014
Apple releases iBeacon specification, begins MFI program certification for Bluetooth LE devices – February 25, 2014
Major League Baseball completes iBeacon installation at first two ballparks – February 14, 2014
Will iBeacon alerts be a welcome way to add value to retail visits or just a new way to spam? – February 14, 2014
Apple’s iBeacon turns location sensing inside out: ‘Where am I?’ becomes ‘Here I am!’ – February 10, 2014
Why Apple’s iBeacon technology is ahead of the pack – February 3, 2014
Apple’s iBeacon heralds dawn of ‘nudge’ advertising – February 3, 2014
NFL rolls out iBeacons for Super Bowl fans in Times Square and MetLife Stadium – February 1, 2014
Major League Baseball deploying thousands of iBeacons for Opening Day – January 31, 2014
Apple’s iBeacon and the future of retail store shopping – January 21, 2014
Apple patent application reveals secure iWallet system with iBeacon – January 16, 2014
Apple’s revolutionary iBeacon: Sometimes the biggest changes in technology have the smallest beginnings – January 13, 2014
Company rolls out Apple’s iBeacon to grocery stores – January 6, 2014
Apple’s iBeacons are creating a new market – December 30, 2013
Anybody else want an Apple ‘iServe home’ server with iBeacon accessories? – December 18, 2013
The Internet of iThings: Apple’s iBeacon already in 200 million iPhones and iPads – December 16, 2013
4 reasons why Apple’s iBeacon is about to disrupt interaction design – December 11, 2013
Apple could have 250 million iBeacon-capable units in the wild by 2014 – December 7, 2013
Apple turns on iBeacon to guide shoppers at 254 U.S. retail stores – December 6, 2013
Bar deploys Apple’s iBeacon to give patrons free access to Newsstand magazines – December 4, 2013
Macy’s becomes first retailer to deploy Apple’s iBeacon for in-store presence – November 20, 2013
Beyond retail: What’s next for indoor location tracking with Apple’s iBeacon – November 15, 2013
Apple’s location-tracking iBeacon is poised to explode across retail faster than anyone can imagine – October 25, 2013
Attention, retailers: With iBeacon, Apple has figured out mobile marketing – October 11, 2013
Apple’s iBeacon to deliver completely interactive experiences for fans at MLB stadiums – September 27, 2013
Apple’s amazing iOS 7: Three game-changers hidden in plain sight – September 26, 2013
Apple’s brilliant iBeacons system will enable purchases, contextual marketing, automated check-ins and much more – September 14, 2013
Apple’s NFC killer: iOS 7′s iBeacons – September 11, 2013
iBeacons may prove to be Apple’s biggest new feature for iOS 7 – August 29, 2013