Walt Mossberg: What’s Apple really up to?

“Today, at its annual developers conference, WWDC 2014, Apple laid out the first step in its latest plans — new versions of its mobile and Mac operating systems, iOS and OS X, respectively,” Walt Mossberg writes for Re/code. “The second step will come in the fall, when the company unveils new hardware designed to make the most of these new systems, including new and larger iPhones.”

“To my mind, the overwhelming theme at WWDC was that your digital life can be better if your phone, tablet and laptop all have the familiar Apple logo. Unlike in the past, it wasn’t just about a better laptop operating system, or a better phone-and-tablet platform. It was all about the advantages you get if you use Apple hardware, software and services for everything,” Mossberg writes. “The biggest new features were about making iPhones, iPads and Macs work seamlessly together, so that people on Planet Apple have no reason to leave, and those toting other brands might be tempted to fully join the Apple tribe.”

Mossberg writes, “The overwhelming purpose of Apple’s latest software is to make it irresistibly attractive to use all of its devices and services as a unified digital ecosystem, not to mix and match.”

Full article here.

MacDailyNews Take: Crazy Uncle Walt throws in an unsubstantiated poppycock-laden warning that “consumers may drift away from Planet Apple” if the company fails to “wow the world with new hardware” or some such malarkey despite the fact that all major surveys and data that we’ve seen (and we assume Walt has also seen) shows pent-up demand for new iPhones, users planning buying iPad for their next or first tablet, and users upgrading from Android to iPhone at a far greater rate than those poor confused souls who screw themselves by downgrading to inferior wares.

In other words, Apple could release iterative iPhones (which they aren’t going to do anyway) and Apple users aren’t going anywhere. Nobody in their right mind, Walt, moves into the slums just because their realtor is offering a mansion with pool that’s “only” 5 feet wider vs. 10 feet wider with a slide.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]

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