“According to a new report from The Information, Apple is planning to offer ‘locally targeted advertising’ to users through its iTunes Radio platform sometime this year,” Zac Hall reports for 9to5Mac.
“The report also says Apple is planning on working with ‘broadcast radio stations’ to increase the amount of content it offers on the platform,” Hall reports. “This additional content would focus on non-music offerings that would further expand Apple’s content streaming platform.”
Hall reports, “Earlier this week, 9to5Mac reported that Apple is planning to introduce several local NPR stations as well as sports content from ESPN to iTunes Radio.”
Read more in the full article here.
Related article:
Apple’s iTunes Store passes 35 billion songs sold milestone, iTunes Radio now has 40 million listeners – May 29, 2014
I can already stream 24×7 Polka Heaven through iTunes, so what’s the big whoop? How many hands does Apple have that don’t know what the other is doing? Seems like way more than right and left.
Oh I get it. Apple doesn’t get a cut of the adverts on iTunes streaming radio stations. Now it makes sense.
About bloody time…
The media buys for iTunes Radio on local radio have already started. Hear them whenever I’m at the gym, via our local SF Bay Area radio station.