“We haven’t heard anything official about its supposed $3.2 billion purchase of Beats from Apple yet and now Billboard reports there’s a good reason for that,” Brad Reed reports for BGR.
“According to Billboard’s sources, Apple was not at all happy about a video posted by actor Tyrese Gibson where a couple of weeks ago in which Beats founder and hip-hop legend Dr. Dre boasts about becoming ‘the first billionaire in hip-hop,'” Reed reports. “Apple was also probably not happy to hear that Gibson said that Dre was ‘drunk off of Heinekens’ in the video, which was posted on Gibson’s Facebook page right after news broke that Apple would be buying Beats for $3.2 billion.”
Read more in the full article here.
“Apparently, the Apple family near imploded with outrage when that video went up on Facebook of an ‘excited’ Dr. Dre with R&B singer/former Coca Cola pin-up Tyrese,” Yinka Adegoke reports for Billboard. “In the video they share, in language perhaps unsuitable for a family blog, how Dre will be hip-hop’s first billionaire and other nice things about Compton.”
“People often forget that despite Apple being this company that makes sexy products, with sexy profit margins, and sexy retail outlets…it is not in fact a very sexy company,” Adegoke reports. “It is a conservative company, particularly without the leadership of its guiding light Steve Jobs who would shake things up massively on a daily basis. This is not the kind of thing Apple is used to.”
Read more in the full article here.
MacDailyNews Take: As we wrote when the video first came to light: “Historically, the best way to lock up a deal with Apple is to make a YouTube video about it and prematurely blast it all over online. Apple absolutely loves that sort of stuff.”
Warning, the following video contains profanity and is Not Safe For Work (NSFW), depending on where you work:
Related article:
Dr. Dre boasts of Apple-Beats deal in YouTube video, on Facebook – May 9, 2014
