“Apple’s failure to launch a new product in the last 12 months has seen its brand value fall by 20% to $148 billion (£87.6bn) as Google climbs 40% to overtake Apple as the world’s most valuable brand,” David Gilbert reports for IB Times.
“Apple had held the top spot on the Millward Brown Brandz ranking for the last three years, but the lack of a major new product announcement in the last 12 months – aside from updates to its iPhone and iPad ranges – has seen Apple seem stale in comparison to some of its rival,” Gilbert reports. “‘Whilst Apple remains a top performing brand, there is a growing perception that it is no longer redefining technology for consumers, reflected by a lack of dramatic new product launches,’ the report says.”
Gilbert reports, “Google jumped to the number one spot thanks to the launch of products such as Google Glass, its continued domination of Android in the smartphone business and the company’s continued development of driverless cars.”
MacDailyNews Take: Is it really “domination” when Apple’s iPhone takes 87.4% of the mobile phone industry profits? In reality, Android’s one big claim to fame, it’s so-called “domination” (unit or, more commonly, market share) is nothing more than failing to make it up in volume.
Full article here.
MacDailyNews Take: If Apple had an effective (or even just a functional) PR department, instead of a collection of mutes headed by a lame duck, this sort of blatant disinformation would be contained, refuted, and dispatched, not allowed to spread, fester, and seep into the general public’s consciousness thereby negatively affecting Apple’s brand and company reputation.
As for Apple’s so-called “lack of innovation”:
• iPhone was released 5 years, 7 months, and 19 days after iPod.
• iPad was released 2 years, 9 months, and 5 days after iPhone.
• Tim Cook has been Apple CEO for 2 years, 8 months, and 29 days.
Related articles:
Google overtakes Apple to become 2014 BrandZ Most Valuable Global Brand – May 21, 2014
Apple wins Brand of the Year in three Harris Poll EquiTrend categories – July 25, 2013
BrandZ Top 100 Most Valuable Global Brands 2013: Apple Inc. #1 – May 21, 2013
BrandZ Top 100 Most Valuable Brands 2012: #1 Apple – May 22, 2012
Apple leaps over Google to become world’s most valuable brand – May 9, 2011
BrandZ’s Top 100 Most Valuable Brands: #1 Google world’s first $100 billion brand; Apple #6 – April 30, 2009
how is 64 bit not innovation? for those of us making albums on our iPhone and iPads, it’s really funny to hear people think samsung is innovative. that’s recording an album, SON… can’t do that on samsung
Apple hasn’t bothered to explain to people what 64 bits functionally does for the user. It isn’t visible and, with the annoying iOS7 animations, it’s not readily apparent when using basic functions. However, most customers can read price tags and see the differences in display sizes/resolutions.
It sure would have been nice if the innovative 64-bit iOS7 wasn’t forced on users with 32-bit hardware. That alone negated the supposed advantages that iOS7 was to offer. But worse, the iOS7 and Mavericks GUIs were made uglier and less legible to a lot of users. Other products like iWork were just disappointing zero-improvement products attempting to force everyone onto iCloud server rental. The much-lauded Mac Pro is so rare that nobody here on MDN has read a word about since December, when everyone expected to receive their new machines. On top of that, Apple’s PR machine fell silent, so nobody on the street can tell you specifically what advantages Apple offers. Everyone knows the hardware is of superior quality, but most people choose the Honda instead of the Porsche. They need “workable”, not “world’s best”. Apple’s response was to take the rugged metal iPhone 5 and wrap it in pastel-colored plastic. For two years Apple has refused to offer significant choice in iPhone models as it does with its iPod models. Why is anyone here surprised that the world considers no new hardware = no new innovation?