Apple iPhone continues to lead U.S. and Canadian smartphone usage share

Chitika Insights examined hundreds of millions of U.S. and Canadian smartphone-based online ad impressions between February 1 and April 30, 2014. Overall smartphone usage share figures were drawn from online ad impressions catalogued between April 1 and 30, 2014.

iOS users generate the majority of U.S. and Canadian smartphone Web traffic at 53.1%, while Android follows with 44.5%. With several flagship devices upcoming from a number of the largest manufacturers, Chitika expects to observe some subsequent usage share variations between the two operating systems over the next several months, helping to illuminate the overall trend moving into the holiday season.

Shifting to the two smaller players, BlackBerry’s most recent device release was decidedly focused on emerging markets, slightly dimming the prospects for a 2014 resurgence for the device maker in North America. Microsoft’s Windows Phone operating system’s flat rate of growth over the past several months makes it likely that Apple and those makers who offer Android will remain the frontrunners stateside for the foreseeable future.

Chitika Insights: U.S. and Canadian Smartphone Usage by OS

 
Source: Chitika Insights

[Thanks to MacDailyNews Readers “Fred Mertz,” “Julia,” and “Bill” for the heads up.]

8 Comments

  1. Well, that may be true, but Canalys reported yesterday that 1/3 of all smartphones sold had screens 5″ diagonal or larger. It noted that this was the fastest growing segment. For the first quarter of 2014, the 5″+ segment represented 90 million Android and Windows phones sold that Apple hasn’t yet come up with a competitive large phone to offer potential customers.

    I am tired of waiting for Cook to skate to where the puck is going to be. The competition is already there, and yet there is no official word from Apple when they intend to compete. Sad!!!

      1. Yeah, seriously, Paul! Everyone knows that Cook doesn’t skate anywhere. He just sits in front of the net an throws obscene amounts of cash at anyone who wanders near. Tens of billions to the Aerobie office, tens of millions to the new retail VP, a reported 3.2 billion to a rapper and his crappy headphone company. At this rate, I give Apple another decade before they become another Microsoft — still sitting on the goal, still peddling creaky bloated versions of iTunes and desperately trying to force people onto subscription-based “cloud” computing.

  2. If you told Steve Ballmer 8 years ago that Windows smartphones would be outselling BlackBerry, I bet he would say that he likes his strategy, he likes it . . .

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.