“Companies continue to find new and interesting ways of implementing Apple’s iBeacon technology, with one New York City event planning to direct participants on a Lower Manhattan ‘pub crawl’ via location-based notifications sent to their iPhones,” AppleInsider reports.
“The upcoming “BeaconCrawl” scheduled for May 20 plans to “gamify” the experience of a pub crawl — a social event where attendees traverse as a group from one bar to the next for drinks and conversation,” AppleInsider reports. “But the BeaconCrawl event plans bring an interesting tech twist, relying on an App Store application and wireless location-based iBeacons that will provide information and hints to participants.”
AppleInsider reports, “Through an official BeaconCrawl app that is planned to be offered on the iOS App Store starting May 2, users will receive push notifications with special instructions. The event will reportedly include ‘secret locations’ where ‘special drinks’ and discount offers will be available.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]
Related articles:
New sunglasses with iBeacon notify you when lost, act as beacons in retail – April 28, 2014
Apple’s iOS 7.1 delivers major, game-changing iBeacon improvement – March 11, 2014
SXSW deploys iBeacons to improve attendees’ experience – March 6, 2014
Apple releases iBeacon specification, begins MFI program certification for Bluetooth LE devices – February 25, 2014
Major League Baseball completes iBeacon installation at first two ballparks – February 14, 2014
Will iBeacon alerts be a welcome way to add value to retail visits or just a new way to spam? – February 14, 2014
Apple’s iBeacon turns location sensing inside out: ‘Where am I?’ becomes ‘Here I am!’ – February 10, 2014
Why Apple’s iBeacon technology is ahead of the pack – February 3, 2014
Apple’s iBeacon heralds dawn of ‘nudge’ advertising – February 3, 2014
NFL rolls out iBeacons for Super Bowl fans in Times Square and MetLife Stadium – February 1, 2014
Major League Baseball deploying thousands of iBeacons for Opening Day – January 31, 2014
Apple’s iBeacon and the future of retail store shopping – January 21, 2014
Apple patent application reveals secure iWallet system with iBeacon – January 16, 2014
Apple’s revolutionary iBeacon: Sometimes the biggest changes in technology have the smallest beginnings – January 13, 2014
Company rolls out Apple’s iBeacon to grocery stores – January 6, 2014
Apple’s iBeacons are creating a new market – December 30, 2013
Anybody else want an Apple ‘iServe home’ server with iBeacon accessories? – December 18, 2013
The Internet of iThings: Apple’s iBeacon already in 200 million iPhones and iPads – December 16, 2013
4 reasons why Apple’s iBeacon is about to disrupt interaction design – December 11, 2013
Apple could have 250 million iBeacon-capable units in the wild by 2014 – December 7, 2013
Apple turns on iBeacon to guide shoppers at 254 U.S. retail stores – December 6, 2013
Bar deploys Apple’s iBeacon to give patrons free access to Newsstand magazines – December 4, 2013
Macy’s becomes first retailer to deploy Apple’s iBeacon for in-store presence – November 20, 2013
Beyond retail: What’s next for indoor location tracking with Apple’s iBeacon – November 15, 2013
Apple’s location-tracking iBeacon is poised to explode across retail faster than anyone can imagine – October 25, 2013
Attention, retailers: With iBeacon, Apple has figured out mobile marketing – October 11, 2013
Apple’s iBeacon to deliver completely interactive experiences for fans at MLB stadiums – September 27, 2013
Apple’s amazing iOS 7: Three game-changers hidden in plain sight – September 26, 2013
Apple’s brilliant iBeacons system will enable purchases, contextual marketing, automated check-ins and much more – September 14, 2013
Apple’s NFC killer: iOS 7′s iBeacons – September 11, 2013
iBeacons may prove to be Apple’s biggest new feature for iOS 7 – August 29, 2013
iBeacon is bad news.
Not if it’s used appropriately. Museums, art galleries, sporting venues, libraries, schools, zoos, amusement parks, national parks and other stuff like this.
I don’t want retailers blasting ads and other crap at me ergo, I won’t install their apps.
I believe there is great potential with iBeacons if it’s deployed thoughtfully.
The uses you mentioned seem good, and if I shop at Penney’s I want the coupons they’ll deliver through their app. But you’re right to be leery of retailers in general, the same ones who scream at us in their radio & TV commercials. If they act up the same way with iBeacons, it’ll be just one more thing to turn off in annoyance.
I got my first iBeacon at my local grocer yesterday for a beer special. I wasn’t interested in the brand, but I had apps for neither the grocer nor the beer installed.
completely unsolicited on your part? (software-wise)
Screen shot or it didn’t happen. IBeacon doesn’t work the way you describe. You have to allow the notifications from the retailer, or from an app associated with that retailer/brand.
IBeacon is bad brews.
Looks like some people didn’t get the joke…
Had to read it twice. First time I read NYC bars use of Apple’s iBeacon – like outlawing it .
Me too.
I first read the headline as “NY bars use of iBeacon for pub crawl” and I thought, “What is wrong with using iBeacon?”
#ENGLISHFAIL!
After the fourth bar, you might forget you’re testing an iPhone 6 prototype and leave it behind!
After which it will be found, and slipped to Gizmodo, who do a teardown, and another Apple engineer becomes ‘former’. Seems eerily familiar
Didn’t realise the term ‘Pub crawl’ was widely used that side of the pond, seems slightly strange to hear it there, but glad you are embracing the term.