“Yes, Google built up an amazing advertising business around Search. But advertisers would always go where the ‘audience’ went,” Miller writes. “It was not important to Apple to monitize Search, what was important was for Apple to disable the Google money machine to defend its franchise.”
“On his death bed, or close to it, he made Tim Cook, the current CEO, promise to keep project Found going. By the summer of 2014, it was clear that the new search capability developed by Apple would revolutionize search. Apple began to get ready for the launch. They wanted a way to make sure that millions of people could use the new search capability on the day of the launch,” Miller writes. “This required that a few more people be brought into the fold so that Found could be rolled out in releases iOS, OS X and iTunes. Of course, it was hard to keep such a project secret up to the announcement but Apple did it’s best. It provided a lot of cover. Many false stories were leaked with most focused on the use of Artificial Intelligence within Siri. While these stories were not far from the truth, they lacked a few key elements – all of which were finally revealed publicly by Steve Jobs at a major event in Sept. 2015. Yes, I said Steve Jobs. This effort was so important to him that he pre-recorded the announcement before his death and instructed Tim Cook to use it.”
Read more in the full article here.
[Attribution: I, Cringely. Thanks to MacDailyNews Reader "Mtnmnn" for the heads up.]