“Did Samsung steal its slide-to-unlock feature from Apple’s smartphone software?” Liz Gannes reports for Re/code.
“‘Absolutely not,’ said Samsung senior UI designer Youngmi Kim, who has worked on user experience strategy on the Samsung design team since 2004,” Gannes reports. “‘If we were to work on the same thing as Apple, that would not give us any advantage in terms of differentiating our products, so that would not make any sense,’ Kim said, speaking through a translator.”
Gannes reports, “Samsung’s larger goals were to show that 1) it got to its position in the U.S. smartphone market through marketing and hardware innovation, but especially marketing; 2) Google thought up various Android frameworks before Apple launched the iPhone.”
Read more in the full article here.
MacDailyNews Take: Apple’s products came first, then Samsung’s:
Here’s what Google’s Android looked like before and after Apple’s iPhone:
[Attribution: AppleInsider. hanks to MacDailyNews Reader “Judge Bork” for the heads up.]
with a lame-ass defense like that, apple should win this round hands down.
all the jurors need to do is look at the pictures of of each companies products, see which came first, watch the demos on how patended features work and look at the dates on the patents.
viola, samsung is finito
With a lame-ass legal system like we have, nothing is guaranteed
Thats the most scariest part of this entire trial. You have this Samsung exec who can lie while smiling and with no guilt whatsoever. These guys are pro’s at lying their asses off. This sentence is absolutely hilariously insane!
“‘If we were to work on the same thing as Apple, that would not give us any advantage in terms of differentiating our products, so that would not make any sense,’ Kim said, speaking through a translator.”
… Kim said, speaking through her posterior.
The lengths to which both Samsung and Google will go to insult people’s intelligence is absolutely astounding…
Sadly, enough people are low enough intelligence they don’t even know they’re being insulted.
Samsung internal documents: Copy Apple in every way possible.
Samsung on witness stand: Why would we copy Apple? It makes no sense.
Samsung is suffering cognitive dissonance.
Even Google had warned Samsung not to copy so close and Samsung ignored them. Where’s Google on the stand telling this little important tidbit?
yeah deceitful marketing and poor quality devices was the key to samsungs success, same way it worked for MS Surface
Oh, Samsung. What will be your excuse when people like me just stop buying your shit, simply because you’re a company of asshats?
Copying Apple didn’t make us successful. We did that just to make us fail at selling Android phones.
Apple markets its devices.
Samsung markets its marketing.
Absolute crap.
It’s down to marketing my ass.
It’s down to their devices looking identical to the iPad and iPhone.
Those Korean scumbags make me sick, how can a company get so big on lies, stealing, blatant copying and fraud.
Unbelievable.
Samsung is Martin Short’s disingenuous in denial character Nathan Thurm to a tee.
Are the images of the pre- and post-iPhone Android off limits for some reason? The quotes of Google engineers saying the iPhone sent them back to the drawing board on everything that they had been doing? The internal docs leaked that say they need to copy Apple in certain specific ways? Why isn’t this being used in the trial? What are we missing here? It should be an easy slam dunk.
Samsung. Innovation. Bwaaaaaa-ha-ha-ha-ha-ha!
Marketing, for sure, they spent a lot of money. But those guys couldn’t innovate their way out of a piss-soaked paper bag.
‘If we were to work on the same thing as Apple, that would not give us any advantage in terms of differentiating our products, so that would not make any sense,’ Kim said,”
And yet, Samsung’s own internal docs indicate their MEIUX* was too business-like and didn’t appeal to the playfulness of the user.
MEIUX* Make It Emotional UX (Samsung’s new mobile UI strategy)
Samsung commissioned psychological studies to figure out why their version of Slide To Unlock “did not evoke any emotion”, and found Apple’s Slide To Unlock feature “fun”.
Samsung produced a 61-page slide show presentation outlining this strategy and in many instances used Apple as the standard to achieve success.
Beat Apple. It’s our only chance for survival.
Desperation comes to mind.
The deeper Samsung dig themselves into their ‘Why bother to compete’ idiocy, the deeper they’ll dig themselves into Desperation Mode. It’s going to be fun to watch. In fact, it’s already started, thanks to two weak quarters of sales and the FAIL of the S5.
In Desperation Mode, anything can happen; And it’s usually stupid stuff. Again I am reminded of a Clown Car.
Clown Car. That’s good, the thought of it always makes me chuckle.
…”attribute success to marketing”
Look how well the marketing approach has worked well for Microsoft.
What might be EXCELLENT about Samsung’s statement is that they might actually BELIEVE it.
Consistently, throughout the history of business: When you let marketing run the company, the company runs into a granite wall of FAIL. Examine what Kodak did to itself. What what Sony is currently doing to itself. Marketing-As-Management. I can hardly wait. Die Samsung Die. :Twisted:
oops. Case sensitive smilies. Try again. 😈
Must be coincidence how Samsung went from Blackberry to Apple clone maker. But, then again it could have been marketing to the lazy and BOGFF crowd.
Apple can live without Samsung.
Ha,ha…. Samsung execs are so corrupt and a bunch of liars! They act like 2 year olds and expect everyone to believe there poppycock!
Oh Samsung, you are always good for a laugh!
Anyone can lie.
But then there are the psychopathic liars.
Samsung: Out to screw you. No conscience. Just fork over the money, suckers. Compete? Why bother?
Samsung is “Tailoring the evidence” like Pistorius on trial in South Africa.