“Do you have Android TV? You mean Google TV? No, Android TV. Chromecast? No Android TV! Apple TV?” Gordon Kelly writes for Forbes. “Welcome to the mess Google is about to create . Having seemingly found the future of television leaks to The Verge suggest Google is about to snatch defeat from the jaws of victory by clubbing it over the head with a relic from the past. Worse still it is something Google has already tried and it failed abysmally.”

“‘We are in the millions now, and it’s growing very actively,’ said Sundar Pichai, Google SVP of Android and Chrome, when addressing Chromecast sales in early March. Chromecast was a US-only product at the time, but has now launched internationally. Neflix, Hulu, HBO, Pandora, Rdio, YouTube, BBC iPlayer, Plex and VEVO head a rush of popular apps which have added Chromecast compatibility. Even rivals seem convinced by the concept and set top box veteran Roku released its knock-off ‘Streaming Stick’ within a few months of Chromecast’s US release,” Kelly writes. “And now there is Android TV. Here to repeat the failed Google TV model, split the time and resources of developers committed to Chromecast, confuse consumers and create negative headlines for a product Google was getting right. A typical example is Atlanta Black Star’s ‘Is Google Ditching Chromecast For Android TV?‘ Meanwhile publications run ‘versus’ pieces discussing which Google product you should buy.”

“Self-sabotage is the most idiotic kind of sabotage and, given Chromecast’s enormous first mover advantage, rivals must think all their Christmases have come at once,” Kelly writes. “Yes all the pieces looked to be in place for Chromecast’s long term victory. But should Google go ahead with Android TV it will split developers, confuse customers and both it and Chromecast will fail. Albert Einstein defined insanity as ‘doing the same thing over and over again and expecting different results’. By this logic Android TV suggests Google is truly mad.”

Read more in the full article here.

MacDailyNews Take:

People think focus means saying “yes” to the thing you’ve got to focus on. But that’s not what it means at all. It means saying “no” to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying “no” to 1,000 things. – Steve Jobs

[Thanks to MacDailyNews Reader “Edward W.” for the heads up.]

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