“Three years after Steve Jobs said he had ‘finally cracked’ it, Apple’s vision for the future of television isn’t much closer to reality,” Zachary M. Seward writes for Quartz.

“Apple’s pursuit of TV has included talks with seemingly every major player in the industry. Sources confirm at least preliminary discussions with Comcast, Verizon, AT&T, Disney, CBS, Time Warner, and Viacom,” Seward writes. “But the company is stuck between cable providers, which fear losing control of their subscribers, and content owners, which don’t yet see a viable business in the internet. Sporadic negotiations with both types of firms haven’t produced any deals that would allow Apple to launch the integrated television set and service that Jobs described before his death in 2011.”

“When Apple launched the iPhone in 2007, it only needed an agreement with one American wireless carrier—Cingular, now AT&T—to break into the entire market,” Seward writes. “But cable companies are more regional, requiring a patchwork of agreements.”

Much more in the full article here.

[Thanks to MacDailyNews Reader “Edward W.” for the heads up.]