“Google’s attempt to trademark the word ‘Glass’ is being met with opposition at the US Patent and Trademark Office,” Casey Johnston reports for Ars Technica.

“The term’s generic nature and the potential for customer confusion about other products that involve the word ‘Glass’ are two of the office’s biggest concerns, but Google continues to push back,” Johnston reports. “The company has already successfully trademarked ‘Google Glass.'”

“Google responded on March 20 to the examiner’s objections with a 1,928-page document demonstrating the variations of “Glass” trademarks that customers are currently able to distinguish between,” Johnston reports. “Google also submitted the argument that ‘the sophistication of the purchasers of goods offered under the respective marks weight against finding a likelihood of confusion’ — essentially, people who would buy Google Glass are too smart to not know what ‘Glass’ refers to.”

Read more in the full article here.

a prototypical glasshole

A prototypical Glasshole

“At least one company is opposing Google’s bid. In December, Border Stylo, LLC, the developer of a browser extension called “Write on Glass,” filed a notice of opposition against Google,” Jacob Gershman reports for The Wall Street Journal. “Last month, Google struck back, filing a petition to cancel Border Stylo’s trademark. Lawyers for Border Stylo couldn’t be reached for comment.”

“Google doesn’t necessarily need a federal registration to call its product ‘Glass’ or enforce a trademark on the word, says Josh Gerben, a trademark attorney in Washington, D.C. who doesn’t represent either company,” Gershman reports. “But if Google’s trademark effort falls short, he told Law Blog, it could make it harder for the company to protect the trademark or sue for infringement.”

“Gerben said that while Google could avoid a trademark fight by just referring to its device as “Google Glass,” a single, simple word has obvious marketing advantages,” Gershman reports. “‘They just want to call it ‘Glass.’ They don’t want to have to call it ‘Google Glass,’’ he said.”

Read more in the full article here.

MacDailyNews Take: Google doesn’t need a trademark for ‘Glass,’ they need a tardmark™.

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