“Apple is making its advertising ecosystem more accessible,” Mark Bergen reports for Advertising Age. “Starting today, anyone with an Apple ID will be able to open an account with iAd Workbench, the company’s mobile-ad management tool, and kick off a campaign within two days. Previously, Workbench was only available to registered mobile-app developers.”

“It appears Apple has concluded money in mobile ads comes from a wide net; in short, it’ll look more like Google,” Bergen reports. “Apple is rolling out new iAd capabilities. Customers using Workbench — a web-based platform that allows ad buyers to launch, track and adjust their campaigns — can now run short videos within an ad unit.”

“The tool still works exclusively for ads running on Apple’s iOS phones and tablets. During the past year, iAd has bulked up its executive team. And business accelerated. Net revenue hit $260 million last year, up from $38 million in 2011, and is expected to reach $487 million this year, according to eMarketer,” Bergen reports. “The company has quietly been deepening its advertising ties through iTunes Radio, which launched last September with several heavy-spending corporate backers… For now, the iAd Workbench expansion doesn’t extend to iTunes Radio, although its incorporation is likely not too far off.”

Read more in the full article here.

MacDailyNews Take: Wait until Apple opens up iAd for Apple TV.

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