“The Lord knows that Samsung has tried desperately to paint itself and a slew of mobile devices as the new Apple, the innovator and leader of the next great thing. Reality bites, though, and Samsung has failed to generate Apple’s famed profit levels, despite spending as much as 10 times more than Apple marketing the Samsung brand,” MacKenzie writes. “Samsung [also] hasn’t figured out how to capture Apple’s customer loyalty or brand. Apple has sold over 500-million iPhones, and the vast majority of those customers were and are well satisfied with their purchases. Samsung spent millions on TV commercials trying to paint iPhone owners as stupid sheep.”
MacKenzie writes, “Sure, that’s a good way to get an iPhone owner to jump from quality and durability to cheaper plastic.”
Read more in the full article here.
Apple is destroying slavish copier Samsung in brand loyalty, retention – March 31, 2014