“Apple is, what TED Talk luminary speaker Simon Sinek has called, a true leader. Not because they have power and authority within their industry–because for decades they didn’t have much–but because for years its loyal customers chose to follow them simply on the basis of what they believed,” Anthony Frausto-Robledo writes for Architosh. “They shared a common belief about the power of individual creativity and empowerment through simple, beautiful and accessible computing tools.”
“As it turns out this plays a key part in why Japan’s largest architecture firm, Nikken Sekkei, has chosen to partner with GRAPHISOFT of Hungary, one of Apple’s most accomplished software developers,” Frausto-Robledo writes. “‘People don’t buy what you do but why you do it,’ says Simon Sinek, in one of the most popular of TED Talks. ‘The goal is not to do business with everybody who needs what you have, the goal is to do business with people who believe what you believe.'”
Frausto-Robledo writes. “In the case of GRAPHISOFT, they believe in something different than their biggest competitors. ”
Read more in the full article here.
An this is why Samsung will not outlast Apple. They can cheat their way to the top, but will fall just as fast to the bottom.
easy solution…
Samsung not allowed to sell in the U.S.
Apple not allowed to sell in Korea…
All other android OEMs and MSFT would love that solution.
It’s engineering and design – don’t know why everyone who writes about Apple tries to make it about “belief” like it’s some goddamn religion or something. It’s not faith or belief, it’s quality computer systems. If someone besides Apple made better computer, I would use them – but no one else does.
Kind of pissed, actually, no other computer manufacturers even seem to bother trying – they are all married to that Windows garbage. If they actually tried to develop a competitive integrated computer systems, there might be some alternatives. But at this point, they are so many years behind Apple, I doubt anyone’s going to catch up. The only choice is Apple, otherwise you have some Windows or Linux garbage.
Sure and I remember the days when I was learning the ropes and computing was still evolving. Like you say it was engineering, design, and business, but at some point the idea of ‘evangelism’ was introduced. After that it devolved into rosaries and catechism and the thirty years war. We could do without all that, to be sure.
Speaking as an Irish man “…to be sure” is very Irish sounding!
Still and all we could do without any more holy wars. Provided the rest could come around to our way of thinking, 😉
You are wrong, beliefs and a vision for a company and its products have nothing to do with religion. And people who share those same ideals and beliefs are not religious followers.
For years I’ve railed against the tech journalists’ use of religious symbols and cultish trappings when describing Apple. But having a codified set of beliefs and a vision which define a company, its products, its respect for the end users of those products is not ‘religious’, its just just good business sense. Those codified beliefs and the vision have been described by Steve J as “in our DNA” Its a very good thing