“A fully integrated Apple television is the magical unicorn of consumer tech: Everybody can imagine what it looks like, even though it doesn’t exist and perhaps never will,” Derek Thompson writes for The Atlantic.

“Cupertino’s TV strategy achieved mythic status after Steve Jobs’ Rosebud comment to biographer Walter Isaacson, made shortly before he died, that he’d ‘finally cracked’ the secret to disrupting the cloistered TV market. Precisely what Jobs had finally cracked was never clear, but that made it all the more tantalizing to Apple fanboys, who fleshed out his mysterious comment with their own fantasies. Gene Munster, the widely cited Apple analyst at Piper Jaffray & Co., envisioned a voice-activated ’40 or 50-inch iPad’ to debut ‘in late 2012 or early 2013,'” Thompson writes. “Late 2012 and early 2013 came and went — so did late 2013 and early 2014 — and still there is still no Apple television set.”

“Apple’s TV strategy must revolve around its [Apple TV] hockey puck. Horace Dediu estimates that Apple has sold about 25 million of these guys. A deal with Comcast/TWC could easily double that figure,” Thompson writes. “But what exactly is in this for Comcast? The cable company would have to invest in new network equipment to make this partnership work. It would tempt net-neutrality restrictions by giving Apple preferential treatment along its pipes just as its Time Warner Cable acquisition faces accusations of a law-breaking monopoly. Plus, Comcast would have to give Apple a share of its pay-TV profits in exchange for popularizing a device that’s partially seen as a replacement for pay-TV. Henry Blodget says there is no way this deal is going down. I say he’s right.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]