“A recently published interview with Apple’s former head of marketing Allison Johnson has brought to light some interesting anecdotes about the company and its co-founder Steve Jobs,” Ashleigh Allsopp reports for Macworld UK.
“As head of marketing reporting directly to Jobs for six years, during which time Apple launched both the iPhone and the iPad, Johnson has a treasure chest of memories of Jobs and her experiences at Apple,” Allsopp reports. “‘Working for Steve, you had to be playing your very best game every day. So the level at which you had to show up every day was extraordinarily high,’ she told Behance’s Scott Belsky. ‘He spent as much time in my world as he did in Jony’s world. Those were the two parts of the company that he cared about.'”
Allsopp reports, “‘Steve was so sad and so angry about the antennagate issue and how that was being portrayed,’ she explained. ‘His core leadership team were sitting around the table and he was pounding the table and saying this is not the company I want to be. This is not what we’re building. We don’t want to be that company. We don’t want people to think about us this way.'”
Read more in the full article here.
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