“According to a study uncovered today by the Silicon Valley Business Journal, Apple is the most valuable brand in all of Silicon Valley,” Mike Beasley reports for 9to5Mac.

“The study, which was conducted by a consulting agency called Brand Finance, compared the value of 500 different brands to determine which one was worth the most,” Beasley reports. “Each brand’s value was determined by ‘estimating the royalty rate that would be charged for use of the brand and factoring in future revenue.’”

“Much to no one’s real surprise, Apple was ranked the most valuable brand on the list, followed by Google and Microsoft in the second and third spots,” Beasley reports. “According to the results of the study, Apple’s brand is worth $104.7 billion, or about 23% of its market cap. Google, ranked second, has a brand valuation of only $68.6 billion [and Microsoft just $62.8 billion].”

Read more in the full article here.

“Silicon Valley generated seven of the top 50 billion-dollar brand names in the U.S., and Apple Inc. easily ranks as the most-valuable brand, according to a new ranking by Brand Finance,” Sarah Drake reports for the Silicon Valley Business Journal. “A full ranking of the 500 companies can be found here.”

Read more in the full article here.