“The smartphone market continues to grow,” Horace Dediu reports for Asymco.
“2013 saw total shipment of around one billion units (up from 683 million in 2012),” Dediu reports. “In contrast, non-smartphone shipments continue to decline, with shipments around 800 million (down from 987 million in 2012).”
“Since the launch of the iPhone the net profits earned by the collection of protagonists shown was $215 billion,” Dediu reports. “60% has been earned by Apple, a newcomer to the market. That figure is also consistent on an ongoing basis, having reached 60% as early as 2011 and remained in a band around that figure since.”
“The fact that this happened without corresponding dominance in units shipped shows evidence of something startling: Consistent value creation,” Dediu reports. “Apple’s lack of market monopoly coupled with a (near-) monopoly in profits can only be explained by disproportionate value creation.”
More info and many more excellent graphs in the full article here.
MacDailyNews Take: Not all consumers are created equal. There are valuable customers, and then there is everybody else. Sticker prices are remarkably adroit at separating the wheat from the chaff. Apple collects the valuable consumers and leaves the leftover chaff for their “rivals.”
[Thanks to MacDailyNews Readers “Judge Bork” and “Bill” for the heads up.]
Related articles:
Android has the most unit share, but Apple dominates profit share, making more money than all Android smartphone makers combined – November 15, 2013
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
IDC: Android worldwide smartphone market share passes 80% – November 12, 2013
Apple Maps makes killer comeback as Google Maps loses access to world’s most desirable mobile customers – November 12, 2013
Android phones 3 times more likely than Apple iPhones to have been bought at discount store – August 22, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
Twitter heat map shows iPhone use by the affluent, Android by the poor – June 20, 2013
Apple’s iPhone generates more in carrier fees than rival smartphones – January 30, 2013
Unsurprisingly, survey says Apple’s iOS is highest priority among mobile developers – January 23, 2013
People buy more Android phone units and do less with them vs. Apple’s revolutionary iPhone – November 14, 2012
Study: iPad users more likely to buy – and buy more – online than traditional PC users – September 29, 2011
iPhone users smarter, richer than Android phone users – August 16, 2011
Yankee Group: Apple iPhone owners shop more, buy more, remain more loyal vs. other device users – July 20, 2010
iPhone owners more likely to pay for digital content – November 26, 2009
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009
Apple iPhone users buy many more apps, surf the Web much more than other ‘smartphone’ users – March 27, 2009
How in the world does Horace come up with units “sold” for Samsung? Samsung never reports anything but units shipped! Or am I missing the big picture here? 🙂
Explain to me the difference between shipped and sold within the context of fast moving stock in the electronics sector like smartphones and tablets. These are not stocks that will sit for months on store shelves.
Units sold are sold to end users. Units shipped are units produced and shipped to stores or warehouses. The difference is that for these electronics, particularly android tablets but also phones, the stocks that will absolutely sit for months on store shelves and in warehouses. And are also completely unvarifiable and do not necessarily increase the number of users, for which the data implicitly derives its importance. Also, free giveaways count as units shipped, not sold, as in the case with a plurality of Samsung tablets.
Shipped is not sold to the end user. If I was Walmart or any other company with lots of unsold stock common sense will say that within xx number of days or weeks unsold stock can be returned to the manufacturer for a refund, either whole or partial. How does anyone know that’s not the case. Sold means everyone has money in hand. The small amount of phones returned to Apple for a refund are small in comparison.