“It’s long been rumored that Apple will eventually release its own television set, changing the way we watch television forever. However, a new book on Apple, Haunted Empire: Apple After Steve Jobs, may tell a different story,” Chris Ciaccia writes for TheStreet. “Or it may not.”

“In the new book, written by former Wall Street Journal reporter, Iwatani Kane, Steve Jobs at his last top 100 meeting, (Apple holds meetings for its top 100 employees every year to discuss new products, a very secretive meeting), said that Apple would not be building a television, simply because the economics didn’t work,” Ciaccia writes. “‘TV is a terrible business,’ Jobs is quoted as saying. ‘They don’t turn over and the margins suck.’ Pretty damning comments, right? Not so fast, my friends.”

“Jobs was notorious for saying one thing in public, and doing another,” Ciaccia writes. “Just look at his stance on several of Apple’s biggest products: video iPod, iPad mini, iPhone, etc. In the past, he had damned all of these products in one way or another…”

Read more in the full article here.

Related article:
Steve Jobs told top executives Apple would not be making a TV – March 16, 2014