“The brand is being funded by Singapore-based Inflexionpoint, an investment and acquisition [firm], which also happens to have Sculley as one of its founding partners,” Agrawal reports. “The smartphones being developed will be priced between Rs 5,000 and Rs 15,000 [approximately US$80-$245], but in a market currently flooded with smartphones from local brands and tier-one brands alike, it is unclear how these smartphones will be able to differentiate itself from the competition.”
Read more in the full article here.
MacDailyNews Take: With any luck, and for the sake of accuracy, the brand name will be कबाड़.
[Thanks to MacDailyNews Reader "Tom R." for the heads up.]