“Former Apple CEO John Sculley is planning on launching a new smartphone brand in India,” Rajat Agrawal reports for BGR India. “The yet unnamed brand will be led by Ajay Sharma, who was heading Micromax’s smartphone division and was also at one time HTC’s India head.”

“The brand is being funded by Singapore-based Inflexionpoint, an investment and acquisition [firm], which also happens to have Sculley as one of its founding partners,” Agrawal reports. “The smartphones being developed will be priced between Rs 5,000 and Rs 15,000 [approximately US$80-$245], but in a market currently flooded with smartphones from local brands and tier-one brands alike, it is unclear how these smartphones will be able to differentiate itself from the competition.”

Read more in the full article here.

MacDailyNews Take: With any luck, and for the sake of accuracy, the brand name will be कबाड़.

[Thanks to MacDailyNews Reader “Tom R.” for the heads up.]