Emerging regions were on forecast for the fourth quarter (finishing a dismal year with volume declining by -11.3%), but concerns about the impact of slower economic growth, the culmination of some large projects, and conservative expectations for factors like touch capability, migration off of Windows XP, as well as continued pressure from tablets and smartphones has further depressed expectations going forward.
“Emerging markets used to be a core driver of the PC market, as rising penetration among large populations boosted overall growth,” said Loren Loverde, Vice President, Worldwide PC Trackers, in a statement. “At the moment, however, we’re seeing emerging regions more affected by a weak economic environment as well as significant shifts in technology buying priorities. We do expect these regions to recover in the medium term and perform better than mature regions, but growth is expected to stabilize near zero percent, rather than driving increasing volumes as we saw in the past.”
“2014 will remain a challenging year for PC vendors in Asia as a cautious economic outlook means consumers will prioritize device purchases. At the same time, tectonic changes in politics will affect commercial spending in some of the major countries, like India, Indonesia, and Thailand, which are due to hold elections this year,” said Andi Handoko, Research Manager for Client Devices, IDC Asia/Pacific, in a statement. “The region is also seeing a void in public sector spending this year after huge education deals seen in India and Malaysia last year failed to materialize.”
Table Note: Mature Markets include U.S., Western Europe, Japan, and Canada. Emerging Markets includes Asia/Pacific (excluding Japan), Latin America, Central and Eastern Europe, Middle East, and Africa.
Taxonomy Note: PCs include Desktop, Mini Notebook and other Portable PCs which possess non-detachable keyboards, and do not include handhelds or Tablets such as the Apple iPad, Microsoft Surface Pro or Android Tablets
Source: International Data Corporation
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