“Continuing a trend towards simplicity, cleaner typography and more white space, Apple has revised the retail store Web pages to eliminate anything that is not content, bringing it under the iOS 7 umbrella,” Gary Allen reports for ifoAppleStore.
“The redesign affects the main store list and individual store pages,” Allen reports. “The overall design, element locations and drop-down menus remain for the pages. However, the new design dispenses with the previous side borders, shading and button backgrounds, and lightens up the main headline type fonts.”
Allen reports, “Some elements are spaced more loosely, pushing some content further down the page, as shown in the comparison view below. The retail pages have been revised extensively since the first one app…”
See the screenshots here.
“eliminate anything that is not content”
I wanted to see Imac models and got presented with handbags when I had to scroll down. Made me think I was visiting Burberry’s, or something…
What are you talking about? Apple updated the part of their site that gives information on retail stores, not their online store.
You’re an idiot.
The Apple online retail store page — not the screenshots in the article — is FUGLY. Instead of seeing what Apple creates, the potential shopper is presented a bunch of Windows 8-like tiles of 3rd party accessories. the gazillion links on the bottom are unreadable grey font on grey background. There is no rhyme nor reason to the layout, with random financing offiers and free shipping bars tacked below non-associated products. At the top, Apple’s products are squeezed into 5 categories. The uninformed user would never be able to find an AirPort Express or a standalone Apple display, nor standalone Apple software, without slicking all over the place.
PATHETIC DESIGN, APPLE.
“Simplicity” is not simple when it is all messed up.
… and finally, Helvetica is one of the most boring fonts ever imagined. Move on, Apple. You’re losing the faith of graphics designers everywhere.
Interesting. I was chatting here last week about Apple having to sort out the dilemma of 3D GUI functionality versus glamor. I think we’ve seen their 2D choice in these web page changes. Functionality wins.