“Continuing a trend towards simplicity, cleaner typography and more white space, Apple has revised the retail store Web pages to eliminate anything that is not content, bringing it under the iOS 7 umbrella,” Gary Allen reports for ifoAppleStore.

“The redesign affects the main store list and individual store pages,” Allen reports. “The overall design, element locations and drop-down menus remain for the pages. However, the new design dispenses with the previous side borders, shading and button backgrounds, and lightens up the main headline type fonts.”

Allen reports, “Some elements are spaced more loosely, pushing some content further down the page, as shown in the comparison view below. The retail pages have been revised extensively since the first one app…”

See the screenshots here.