“Samsung is suing Dyson in the South Korean courts for 10 billion won (£5.6m), claiming that legal action taken by the UK company for copyright infringement hurt its corporate image,” BBC News reports. “Dyson took Samsung to court last year, saying it had ‘ripped off’ a patent on a steering mechanism for cylinder vacuum cleaners. After Samsung presented ‘prior art’ – examples of the technology being used before it was patented – Dyson dropped the case.”

“But in a statement to the Korea Times on Sunday, a Samsung spokesman said it had filed a new case in the South Korean courts,” The Beeb reports. “‘Last week, Samsung Electronics’ legal counsel filed legal papers with the Seoul Central District Court against Dyson as the latter’s previous litigation has hurt Samsung’s corporate image. Samsung’s marketing activities were negatively affected by Dyson’s groundless litigation, which is intolerable,’ he said.”

The Beeb reports, “In February 2009 a judge ordered Samsung to pay about £600,000 of Dyson’s legal costs after the UK company challenged its rival’s attempt to patent a suction technology already used in its ‘triple-cyclone’ cleaners.”

Read more in the full article here.

MacDailyNews Take: Is it really possible to negatively affect slavish copier and convicted patent infringer Samsung’s corporate image? All Dyson did was call a spade an spade.

[Thanks to MacDailyNews Reader "Indirmuppet" for the heads up.]

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