“But for Apple to do that, it won’t be because it built its own television or added an Apple TV app store,” Covert writes. “The Apple TV will take over the living room once Apple perfects the smart TV software.”
“A real ‘smart TV’ should seamlessly unify all of this content so that users don’t have to put much effort into finding something they want to watch,” Covert writes. “That’s why Apple is a perfect candidate to make a true smart TV happen. Apple already knows that the real magic of the iPod and iPhone was that the software was so easy to use. Apple’s expertise is in simplicity.”
Read more in the full article here.