“While it hasn’t said as much, Apple’s move to give Apple TV its very own space on its online store tells us it’s become very serious about the former ‘hobby,’ and it seems pretty clear the main components of the next-generation device will focus on the two things people most want from television: content, and control,” Jonny Evans writes for Computerworld.

“Apple’s been quietly introducing new channels through the Apple TV. This will continue,” Evans writes. “To grab a slice of the multiple display present, broadcasters recognize they must innovate broadcasting, offering content via dedicated apps is just one of these innovations.”

“The next opportunity will inevitably be distribution of channels on a subscription and pay-per-use basis. Once broadcasting figures out how to progress old models of territorial licensing, it seems inevitable you’ll be able to pick up hot channels or shows (Game of Thrones, Breaking Bad) wherever you happen to be, for a fee,” Evans writes. “These distributions will complement Apple’s existing iTunes offering, I imagine you will add new channels simply by purchasing them via Apple’s trusted and secure media distribution service.”

Much more in the full article here.

Related articles:
Apple TV: The fun little hobby is getting serious – January 29, 2014
Next-gen Apple TV may feature integrated 802.11ac AirPort router, built-in TV tuner; focus on gaming – January 29, 2014