“As first reported by 9to5Mac’s Mark Gurman, citing sources familiar with the matter, the device will include a revamped operating system — currently, it’s based on the same software used on the iPhone and iPad — that will fling open the doors to the amount of overall available content,” Whittaker writes. “By simply opening up the door to another point of purchase directly in the living room, Apple’s revenues could see a significant spike in the following fiscal quarters… While Apple TV can be used to purchase music and video content outside a desktop version of iTunes, the technology giant could be aiming to expand its revenue reach by giving another device the ability to buy apps.”
“Any developments in Apple TV could be a stepping stone for bigger and better things for the set-top box — which many still consider a test-bed project ahead of a fully-fledged television set,” Whittaker writes. “If this latest leak is to be believed — make no mistake, Gurman’s sources have near-impeccable accuracy — there are no plans to dish out a fully fledged television set for some time yet.”
Read more in the full article here.
All-new Apple TV set top box coming soon with App Store possible, sources say – January 23, 2014