As more US consumers migrate to smartphones, they are increasingly opting for iPhones and Samsung Android phones. According to the Connected Intelligence Connected Home Report from The NPD Group, over the past year, smartphone penetration increased from 52 percent in Q4 2012 to six-in-ten cell phone users in Q4 2013.

Apple and Samsung were the winners as more consumers migrated to their flagship devices. iPhone ownership increased from 35 percent in Q4 2012 to 42 percent in Q4 2013. Likewise, Samsung Android phones increased from 22 percent of smartphones owned in Q4 2012 to 26 percent in Q4 2013. In contrast, fewer smartphone owners reported having an HTC, Motorola, or Blackberry device in Q4 2013.

The NPD Group/Connected Intelligence Connected Home Report
Source: The NPD Group/Connected Intelligence Connected Home Report

As smartphone penetration increased over the past year, so has consumers’ data usage, which went from 5.5 GB per month in Q4 2012 to 6.6 GB per month in Q4 2013.

Data is sourced from an on-device meter “SmartMeter” leveraging a three month rolling panel that provides the equivalent base of 4,500 smartphone users. The panel is weighted and representative of the Android and iPhone U.S. smartphone base. The data was collected between September and November 2013 and compared to trends from the same period in 2012.

Source: NPD Group, Inc.

MacDailyNews Take: That’s right, iPhone knockoffs continue to lose share.

[Thanks to MacDailyNews Readers “Bill” and “Arline M.” for the heads up.]

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