Apple loses ‘driPhone’ trademark case in New Zealand court

“It’s not something that’s likely to keep the lights blazing at 1 Infinite Loop deep into the night but Apple has just lost a trademark case in the New Zealand courts,” Tim Worstall reports for Forbes. “A small product in a small country isn’t really going to worry all that many people.”

“The matter was about a waterproof case for a phone called ‘driPhone,'” Worstall reports. “Apple objected to this as the name might be thought to be too close to their own trademark, iPhone.”

“The courts essentially told Apple to go away as this did not impinge upon their trademark,” Worstall reports. “That the court also told Apple to pay [New Zealand inventor Hayden Crowther]’s court costs.”

Read more in the full article here.

12 Comments

        1. Exactly. Losing this case isn’t a big deal. Not having filed it at all could’ve been, as the trademark might have been cited if someone else decides to get even closer to “iPhone” with their product’s name.

          ——RM

  1. Small country yes, but if Australia follows court determination which it most likely will being such close neighbours to NZ then decision will spread to Europe and Usa. Australia is the worlds test case for everything. Music artists, movie releases, Phones, electrical, if it doesnt take off in ozz it wont work anywhere else.

  2. The decision is perhaps more understandable in a New Zealand context. There’s a range of wet-weather gear initially designed here called “Driza-bone”. It could be argued that the inventor was trading on that name, as much as Apple’s “iPhone”.

  3. Havent posted here for a few years – But say NZ in the headline.

    LOL wow shock horror (Court uses a bit of common sense).

    Apple gets away with too many of these copy right infringements

    Tried to register macsmart years ago and the regulation authority without even Apple asking said no.

    So all words with Apple , i or mac somehow belong to a company.

    Anyway hows everyone at MacDailyNews,
    Everyone like Tim Cook, the new iOS 7,

  4. Can’t blame Apple as they are probably the most stolen from company in history, but I have to admit the courts got it right on this one.
    Unfortunately, the “small” company now has attorney fees to pay.

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