“A day after rabble-rousing investor Carl Icahn made it clear he had lost his showdown with Apple, the iPhone maker’s CEO didn’t bother responding,” Mark Rogowsky writes for Forbes. “He was too busy tweeting about the passing of Nelson Mandela. That’s the public Tim Cook, always the gentleman.”

“If you had listened to any of Apple’s product announcements or earnings calls, or seen him show up unannounced at an Apple store for an iPhone launch, you’d find a soft-spoken southern gentleman who nevertheless leaves no doubt he’s firmly in command,” Rogowsky writes. “That equanimity is why he is and has been the right man to lead Apple in the post-Steve Jobs era.”

“It’s also why he’d never tell Icahn to take a hike,” Rogowsky writes. “It’s a shame, because if Cook wanted to make his case through the media, he could publish a letter like this…”

Read more in the full article here.

MacDailyNews Take: While a “go pound sand” would be momentarily satisfying, Cook’s cool nonchalance toward Icahn is the ultimate brush off.

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