“Apple announced this morning that it will in fact have a ‘one-day shopping event’ on Black Friday, at all Apple retail stores and online after midnight PST,” Anthony Wing Kosner writes for Forbes. “But don’t expect any ‘door busting’ discounts from Apple. Historically, Apple’s Black Friday deals have been modest.”

“This year, Gotta Be Mobile predicts Apple will offer $41 off for the iPad Air and iPad 2, $21 off for the iPod touch, $101 off for the MacBook Air, $101 off for the MacBook Pro with Retina display and $101 off for the iMac,” Kosner writes. “pple has never offered discounts on iPhones for Black Friday, though it could surprise us with a deal on the 5c to move some inventory. There is no indication (or strong business reason) for Apple to discount the coveted iPad Mini 2 or iPad Mini.”

Kosner writes, “The reason why such a non-competitive sale is still a big deal is that Apple otherwise never discounts its products unless they are refurbished, and even then not outrageously.”

Read more in the full article here.