“For some reason, Apple can’t seem to keep the gold iPhone 5S on shelves,” Kyle Russell reports for Business Insider.

“As the first of the aluminum-and-glass smartphones out of Cupertino to deviate from the binary black/white options that have been available since the iPhone 4, the new gold option has gotten people really excited,” Russell reports. “Business Insider‘s Megan Rose Dickey got hold of one a few weeks back and couldn’t get over how beautiful it is.”

“Apple’s television ad for the gold iPhone made it look sexy and luxurious,” Russell reports. “Yet Apple, a company famous for its industry-leading supply chain, hasn’t been able to keep up with demand.”

Russell writes, “I don’t think Apple is artificially raising demand or sending all of its supply of the gold iPhone to Asia. I think that it is a supply issue, and it’s awfully similar to a situation Apple has previously faced when introducing a new color iPhone.”

Much more in the full article here.

MacDailyNews Take: We’re the last people on earth to go for anything blingy, but when you see one in person, the gold iPhone 5s isn’t anything like that. Simply, it’s love at first sight!

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