“By going free, Apple has acknowledged something that’s been true in the industry for years: Software is a means to sell hardware,” Grobart reports. “Sure, there are some specialized applications that can command a hefty profit margin, but bread-and-butter applications used in the mainstream are not things you sell.”
“Apple’s strategy here is to get you on a device and with the latest version of its software as quickly and painlessly as possible,” Grobart reports. “Does it want to get caught up in the intricacies of a pricing scheme for OS X Mavericks? No, it does not. Better to just remove price as a consideration and make it part of the device you’re using.”
Read more in the full article here.
MacDailyNews Note: Apple’s iWork and iLife are free to those who buy new Macs and/or iOS devices, not available for download free of charge for everyone.
Apple’s new free OS X for Mac hurts Microsoft and the Windows PC industry in myriad ways – October 22, 2013
Apple exploits Microsoft’s confused hesitation on Office for iPad – October 22, 2013
Apple’s OS X Mavericks available today free from the Mac App Store – October 22, 2013
Apple releases next-gen 64-bit iWork and iLife apps for OS X and iOS; free with new Macs and iOS devices – October 22, 2013