“The latest report from comScore ranking U.S. smartphone subscribers by hardware vendor and OS platform shows that Apple is continuing to advance, with growth outpacing that of its primary rival Samsung,” Daniel Eran Dilger reports for AppleInsider.

“During the three month period between May 15 and August 15, Apple gained 1.5 percentage points of market share, narrowly outpacing Samsung’s growth of 1.3 percentage points,” Dilger reports. “No other phone vendors gained market share during that period… The collective losses in share among Android licensees contributed to an overall decline in Google’s smartphone platform by 0.8 percentage points. That’s the same number of subscribers lost by the beleaguered Blackberry.”

Top Smartphone Platforms 3 Month Avg. Ending Aug. 2013 vs. 3 Month Avg. Ending May 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

“The firm’s combined app data for iOS and Android also assigns Apple Maps a 27.5 percent penetration compared to 46.1 percent for Google Maps. That means Apple’s Maps, in its first year on the market, achieved 40 percent of Google’s total audience reach, despite only being available on iOS, which comScore says represents 40.7 percent of the U.S. market,” Dilger reports. “That level of popular use of Apple Maps, nearly a year after being launched to intense criticism and eight months after a competing, native Google Maps client app became available, appears to indicate that most users are not actually seeking out alternatives, as had been widely reported to likely be true.”

Read more in the full article here.

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