“Microsoft Corp. is talking to HTC Corp. about adding its Windows operating system to HTC’s Android-based smartphones at little or no cost, people with knowledge of the matter said, evidence of the software maker’s struggle to gain ground in the mobile market,” Tim Culpan, Dina Bass and Peter Burrows report for Bloomberg.

“Terry Myerson, head of Microsoft’s operating systems unit, asked HTC last month to load Windows Phone as a second option on handsets with Google Inc.’s rival software, said the people, who asked not to be identified because the talks are private,” Culpan, Bass and Burrows report. “Myerson discussed cutting or eliminating the license fee to make the idea more attractive, the people said. The talks are preliminary and no decision has been made, two people said.”

“It’s willingness to add Windows as a second operating system underscores the lengths to which Microsoft will go to get manufacturers to carry its software. HTC, the first company to make both Windows and Android phones, hasn’t unveiled a new Windows-based handset since June and has no current plans to release any more, said one person,” Culpan, Bass and Burrows report. “Microsoft, with 3.7 percent of the market, is finding it necessary to make concessions after agreeing to acquire Nokia Oyj’s handset unit, which competes with other smartphone makers.”

Read more in the full article here.

MacDailyNews Take: Imagine having to decide if you want your phone to be an iPhone knockoff or a non-selling also-ran suffering from terminal AppLack™.

We pity those without iPhones.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Lynn Weiler” for the heads up.]

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