“Apple’s 64-bit A7 processor in the iPhone 5s is more a marketing stunt than a technical enhancement and though it will not deliver any immediate benefits to smartphone users, there are other reasons to move to 64-bit, a Qualcomm executive said on Tuesday,” Agam Shah reports for Techworld. “‘I know there’s a lot of noise because Apple did [64-bit] on their A7,’ said Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, in an interview. ‘I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that.'”
“‘Predominantly… you need it for memory addressability beyond 4GB. That’s it. You don’t really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications,” said Chandrasekher, who previously ran Intel’s mobile platforms group,” Shah reports. “The 5s is the first smartphone with a 64-bit chip, and almost a year ahead of its Android smartphone rivals… Apple claims the iPhone 5s is two times faster than its predecessor, and that the A7 brings desktop-style computing to the smartphone.”
“Qualcomm is the one of the world’s top suppliers of chips for smartphones and tablets, and its Snapdragon chips are used in Android and Windows Phone smartphones,” Shah reports. “The chip maker ultimately will deliver a 64-bit mobile chip, but sees the move as more beneficial from engineering, chip design and OSes standpoints. ‘From an engineering efficiency standpoint it just makes sense to go do that. Particularly the OS guys will want it at some point in time,’ said Chandrasekher, who declined to say when the its 64-bit chip would be introduced.”
Read more in the full article here.
MacDailyNews Take: Desperate, outright lies from a sales guy who doesn’t have anything to offer when massively outclassed by Apple.
Sounds very familiar.
Oh, to have been a fly on the wall at Qualcomm, Microsoft, Intel, Samsung, et al. the day Apple unveiled the 64-bit A7-powered iPhone 5s! Enjoy the bottom of the barrel, 32-bit antique dealers!
iPhone 5s is the world’s first and only 64-bit smartphone. It exists for much more than being able to address over 4GB of RAM. Please see related articles below for more information.
Related articles:
Apple takes the high-end with their 64-bit A7; leaves rivals to scrap for survival in low-end – October 2, 2013
Apple’s 64-bit A7 is no gimmick: New iPhone 5s offers major performance leap – September 25, 2013
Ars Technica: Apple’s Touch ID and 64-bit A7 are deceptively large advances in the iPhone’s evolution – September 24, 2013
Apple iPhone 5s reviews are universally positive, many crown iPhone 5s the best smartphone – September 19, 2013
Engadget reviews Apple iPhone 5c: A breath of fresh air that will be wildly popular this holiday season – September 18, 2013
Apple’s 64-bit iPhone 5s is by far the fastest smartphone in the world – September 18, 2013
John Gruber reviews Apple iPhone 5s: ‘This is what innovation, real innovation, looks like’ – September 18, 2013
AnandTech reviews iPhone 5s: Apple’s 64-bit A7 is seriously impressive – September 18, 2013
TechCrunch reviews Apple iPhone 5s: The best smartphone available – September 18, 2013
USA Today’s Baig reviews Apple iPhone 5s: ‘Makes the best smartphone even better’ – September 18, 2013
Mossberg reviews Apple iPhone 5s: ‘The best smartphone on the market’ – September 18, 2013
