No matter what they do, Apple just can’t win

“The debut of the iPhone 5 last year was met with skeptical reviews, claims the company had lost its magic touch — and a record opening weekend with 5 million phones sold,” Mark Rogowsky writes for Forbes. “Fast forward to 2013 and the debut of the iPhone 5S, with those same skeptical reviews and harangues about an innovation drought. Yet, lo and behold, the company goes and sells 9 million iPhones the first weekend they’re on sale. The analysts are delighted, right? No. Instead they channel their inner Gordon Ramsay and shout a collective, ‘Not good enough!'”

“The strange dichotomy with Apple coverage is you have, on the one hand, a loyal core of writers who follow the company closely,” Rogowsky writes. “But on the other hand, you have much of the mainstream technology and financial media, which has a difficult time finding much of anything positive to say about Apple on a day-to-day basis.”

“The opening weekend figures, in fact, suggest that Apple’s plan is working exactly as it hoped. Already, 200 million iOS devices have upgraded to iOS 7, a breathtaking number that’s twice as many as picked up iOS 6 last year. (In fairness, there are more devices to upgrade.) And, Apple can still get the faithful out to buy its new phone, even waiting on lines for days to be first,” Rogowsky writes. “Tim Cook and Apple management don’t talk sales goals, but I imagine somewhere in Cupertino they’re looking at a figure that many a Hollywood blockbuster shoots for these days — 200 million. If that many iPhones are sold, it would mean 40% growth in units and likely more than enough in profits to send the stock moving back upwards. Just don’t expect it to please the analysts, who’ll surely tell you why it’s not good news.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “JES42” for the heads up.]

42 Comments

  1. Apple doesn’t care about WS, is WS the one who cares about apple.
    Fortunately, apple only cares about making great products and having happy customers (satisfaction surveys shows that every year).
    So no mater what ANALyst or WS thinks or believe, the facts are the facts and no one can deny that. Thanks Apple.

    1. That is why the pseudo journalist and WS ANALyst looking for a quick buck from the stocks will never approve of Apple. Good thing most people know by now that they are a bunch of idiots. They know that Apple builds awesome products. The Apple Stores was a stroke of genius as it allows people to see and feel the products so that they can decide for themselves in the real world.

  2. Apple has always been the underdog. So long as there are companies that are racing to the bottom, Apple is always going to be overpriced. The “tech pundits” can only think in market share and not in user experience, where Apple lives. That is an intangible that they will never get.

    1. Sometimes I wonder if the constant Apple hater FUD is supposed to demoralize we the Apple fanatics.

      Kind of fun, isn’t it, that FUDing Apple actually has the OPPOSITE effect. We know what’s quality. We know what we like, and it’s quality. Hate on us for it and we laugh at the lost. We work on our joyful Apple gear and smile.

      And, Apple thrives.

    2. “…Apple is always going to be overpriced.”

      Did you see what the newest Android based phones sell for?
      Similarly priced…at first. Then they have to drop the price to $25 and do a BOGO deal.

      1. As John Arbuckle once said, “You get what you pay for.” Arbuckle was a 19th-century entrepreneur known for his coffee empire, a man who probably charged a good price for his good coffee, hence the slogan.

        Apple has it all – hardware and software, integrated better than anyone else’s product on this planet. You want less? Go buy it. You’ll get less, but it will be cheaper. And the additional cost of getting the best? It’s peanuts a month over the life of the product.

    3. > The “tech pundits” can only think in market share

      That there’s the problem. “Conventional wisdom” tech analysts only think in terms of market share. Wall street can’t think past how much profit they made this quarter.

      The two are pretty incompatible unless you have a near-monopoly. This is why both sides hate Apple and want Tim Cook gone (in truth they probably wanted Jobs gone too or at least hobbled by an MBA exec), they’re wildly successful and proving all of their “conventional wisdom” is a bunch of BS.

      1. Invest.

        Long term you will see unequivocal growth and immediately a handsome significant reliable income from dividends ( unless of course you don’t own enough shares to make that dividend yield a significant income…)

        1. So you guys are really confident AAPL has not peaked, and will go above and beyond $700 for long term investors (or an equivalent total value accounting for dividends)? Even while keeping in mind that the market including Wall Street plays a major role in determining the stock price?

  3. When considering the history of WS analysts or their insipid brethren tech journalists, has one of this miserable lot ever demonstrated a level of analytical aptitude that allowed them to become a CEO? I can’t think of a single example.

    1. With Apple’s cash balance, I would think the company should be able to satisfy both parties. Or is that just my wishful thinking? Apple needs to discover some product that can be a market leader unto itself. I’d swear Apple should be able to do it with its AppleTV product if they’d just put more functionality into it. The 64-bit A7 processor is no doubt expensive and production numbers are low at this point, but that processor could really turn AppleTV into some powerful gaming console for iOS gamers. I’d gladly pay double the price for AppleTV if it supported game apps.

      1. “I’d gladly pay double the price for AppleTV if it supported game apps” — Apple knows that, and they are counting on it.

        Apps are coming to Apple TV; when, we don’t know, except to say…

        Apple is working on all the pieces to this beauty of a system, and when we start to hear a lot of funny noises from supply chain analysts, we’ll know that the engineers and designers finally nailed it, Tim Cook snapped his fingers, and another industry-killer is on the way.

  4. “The strange dichotomy with Apple coverage is you have, on the one hand, a loyal core of writers who follow the company closely,” Rogowsky writes. “But on the other hand, you have much of the mainstream technology and financial media, which has a difficult time finding much of anything positive to say about Apple on a day-to-day basis.”

    Strange. i see only loyal core of writers everywhere.
    Please, tell me who are those “mainstream technology and financial media, which has a difficult time finding much of anything positive to say about Apple ”
    Please

        1. Nothing really to worry about here.

          Much of the press/media has declared war on Apple. People (you know who you are) think that negative publicity, repeated again and again, squabbling, is the way to deal with other people. It’s a sign of the times. The psychology goes something like this: bad news about Apple is bad news, and, good news about Apple is bad news, too.

          Apple should not -and will not- focus on such a battle. Let the squabblers squabble. Staying the high road is the only way to go. Apple will focus on it’s good customers, as it should.

  5. For a company that is said to be dying and missing more than hitting it really doesn’t explain why Apple is still holding onto the highest market cap and the greatest amount of reserve cash of any company around. With only 61% institutional ownership, that can’t be easy. If Apple could only find an answer to pull in conservative institutional investors, things might really turn around for Apple.

    But look at Apple’s share price today, and just as I figured, it wouldn’t be able to hold any momentum at all. I know that there are iPhone 5s shortages and I hope Apple can convert those 5c assembly lines into 5s assembly lines, pronto.

  6. Yes they can. There’s ONE thing they can do that will get AAPL soaring again. Until they do it, we can expect nothing to change – except for some tweaks, refresh, irrational hysteria over new phones, etc. The one thing that is new (Mac Pro) is also going to be ignored by WS since Steve called it a “truck” and abandoned the pro market altogether in favor of mobile gadgets instead. So, we are where we are.

    Now, you may resume your celebration – as though you had any real reason for it.

    1. Tweaks and refresh? I’d hardly call what they did to the 5s as that? What did you think the phone would turn into?

      Irrational Hysteria? Yeah. 9 million people went berserk over the first weekend. Must have been the water.

      WS will not understand the MacPro for sure. When it blows away Apple’s guidance for sales estimates, it probably won’t get a mention. All they care about is phones and tablets

  7. This statement has a very narrow focus and should be expanded: “But on the other hand, you have much of the mainstream technology and financial media, which has a difficult time finding much of anything positive to say about Apple on a day-to-day basis.”

    FUD sells the news, and a lot of the mass media, well it’s imbibed with fear and hate. It allows great power and control over the masses, slowly eroding their ability to think creatively.

    Apple is at the opposite end of the spectrum, about empowering, being the power to be your best. These values will be successful because no matter how much abuse it takes, the human(e) spirit strives with great elegance to survive.

    Fear and hate are very intense and short lived as opposed to what is subtle and enduring.

  8. Apple have clearly lost their way – 9 million phones sold in a weekend, they absolutely MUST be losing their touch – sell sell sell! I can only see doom and gloom ahead for Apple at this rate, jeez what a company…

    On the other hand, Microsoft clearly know what they’re doing with the Surface 2 relaunch – buy! buy! buy!.
    What a strategy! Build a device that no one wants, write off $900 MILLION and then make another one! Fantastic! What astonishing blind faith, this simply cannot fail! Steve Ballmer for President anyone?

    Now for Samsung – they’ve worked so hard to copy everything in sight they’d better be careful they don’t rip off one of their own devices by mistake, however I would urge them to consider multiple device rip-off combinations to save time in the future – like adding a kick stand to their next iPhone clone for instance! Concepts like this are the real future – as long as companies like Apple innovate, Samsung will be right up their ass. Long on Samsung everyone!

    There – this analyst lark is easy! A fortune awaits me I’ve no doubt. All I have to do now is develop a really thick skin so that when I get things totally and absolutely fly-in-the-face-of-reality-wrong I can still go in to work the next day without dying of embarrassment. Now, in order to properly qualify for Analysts Club I need a little practice here – ‘scuse me while I bend over and try to stick my head up where the sun don’t shine…damm – can’t bend over enough – where’d I put that bucket of sand?

  9. The Business Media, CNBC, Momentum Traders, and the Hedge Funds all work in concert. The talking heads provide rumors and negative spin for the Traders and Hedge Funds that work the short side of Apple. They have not covered, and won’t until Apple has some really good news that can’t be glossed over with negativity. China Mobile might be the news that finally makes these stock manipulators cover and quit.

  10. With this horrendous success with iOS 7 and the iPhone 5s, now the iMac tweaks, the pundits’ heads are spinning wondering what to write about, sitting around with their collective fingers up their collective arses.

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