“Apple’s iPhone 5C became available for pre-order last week, but the company has been unusually quiet about the number of devices it has sold so far,” Cadie Thompson reports for CNBC.

“In the past, the tech giant has been quick to boast about its high sales during the first few hours its devices became available. The fact that the company has kept mum on the matter so far has lead some to speculate that the early pre-order numbers aren’t as good as they had been for earlier models,” Thompson reports. “But even if Apple has low pre-orders for the 5C, it may not matter that much because the company’s business strategy is shifting, Alex Gauna, a senior research analyst at JMP Securities, said Tuesday on CNBC’s ‘Squawk on the Street.'”

Thompson reports, “‘Apple is fighting against a law of large numbers, a lot more diversity of competition right now, and I think people have figured out they don’t have to get in line for these new phones. They know if Apple runs out they will build more,’ Gauna said. ‘Right now we can read something into this — there haven’t been as many pre-orders, but what I think is more important for Apple is the global expansion of this story.'”

Read more in the full article here.

[Thanks to MacDailyNews Reader "Lynn Weiler" for the heads up.]

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