“Another color often present is gold — you’ll see gold trimmings and gold-and-red striped wallpaper everywhere. I’ve visited during the Chinese New Year and observed parents giving their kids red envelopes with gold paper coins in them,” Bajarin writes. “In this tradition, the gold represents wealth and prosperity so naturally people want to be surrounded by it. And if you ever go shopping in Hong Kong, you’ll see gold jewelry stores almost everywhere in the core-shopping district of Chim Sha Chui.”
Bajarin writes, “Now Apple wants to capitalize on this custom. Some analysts expect the new brightly colored iPhone 5Cs will thrive in emerging markets and especially in China, but I believe the gold iPhone 5S will become the biggest seller among China’s growing upper-middle class. In fact, once it ships in China, I suspect it will become the most aspirational smartphone in the higher-end market.”
Much more – recommended as usual – in the full article here.
Why I’m buying the iPhone 5s – in gold – September 13, 2013
Apple’s new iPhone 5s is the world’s first and only 64-bit smartphone – and it will be king of the hill for quite some time – September 13, 2013
Conan O’Brien: Apple’s gold iPhone 5s was designed in Miami Beach (with video) – September 12, 2013