JIm Cramer: Apple CEO Tim Cook needs to stop over-promising and under-delivering

“If Apple shares are to ever recapture former highs, Cramer says it needs this first and foremost. ‘They need to rein in expectations – they need to under promise and over deliver or UPOD,’ explained the Mad Money host,” Lee Brodie reports for CNBC. “That’s an actionable strategy Cramer first learned years ago from a major CEO and now worries is a foreign concept to Apple chief Tim Cook, who seems to have missed class the day they taught this. ‘It’s almost as if Cook never went to growth stock management school, or he somehow disdains it or that’s he’s above it. Cook acts as if it doesn’t matter, what he promises or delivers.'”

Brodie reports, “In fact, Cramer says what Cook practices effectively the opposite of UPOD – that’s OPUD – over promising and under-delivering. ‘What did Tim Cook do last fall when he didn’t have anything that pleased the critics? He said basically ‘you ain’t seen nothing yet.’ He told people that 2013 would be filled with OMG products,’ Cramer said with frustration.”

“It appears Cook’s idea of ‘Oh My God’ is rather underwhelming,” Brodie reports. “‘Multi-colors? Is that what OMG is,’ exclaimed Cramer referring to Apple’s introduction of new iPhones in yellow, red, green and other colors. ‘Touch screen ID’s? Yeah, that’s what I’ve been waiting for,’ added Cramer with sarcasm.”

Read more in the full article here.

MacDailyNews Take: Is the year over yet, you bald screeching leprechaun?

And just because you don’t know what you’re looking at, doesn’t mean you haven’t just seen amazing products. Besides the world’s best mobile OS, a product that will bury Pandora, the birth of mainstream biometrics, a new higher margin iPhone 5c, etcetera, you just saw the world’s first 64-bit smartphone, for Jobs’ sake!

66 Comments

  1. Can anyone really envision Steve jobs walking around with a big Chunky watch? I am glad there is no watch– I do not even understand who would want to wear one. I do not wear my nice watch except to dress up. No clue why I would dress up and put an Iwatch on. I also dive with a dive computer watch– so no need there either. Lets move on past the watch.

    1. You could very well be right.

      But I do remember hearing the same thing when the iPad was in the rumors mills (and even right after the announcement).

      “Who would want that?! It just functions like a giant iPhone except you can’t make calls! And you can’t put “real” programs on it like you can a MacBook!”

      So I wouldn’t write off an iWatch until we see what it actually is.

  2. Has Cramer ever been right about Apple? I recall him telling his viewers to hold off buying Apple for a spell because it was going to go down before up after an Apple product announcement and he gave an explanation as to why that would be…

    His scenario never played out and those that didn’t buy in early had to pay even higher later! Of course, Cramer never did a mea culpa and explain why his expert prediction was full of shit!

    ANAL-ysts

  3. Cook is naive. The main thrust of the shysters is to get him out and have the spoils (sculley 2) on his way.

    Cokk should do the opposite. Stop the inane buy backs whic is giving liquidity to these shyster who turn around and use the cash to manipulate the stock. Talk about being masochistical.

    Apple should instead give back to the stockholders by dividends and also do a stock split. A ten to one split would raise squeals from these poor excuses of xxxx.

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