“If Apple shares are to ever recapture former highs, Cramer says it needs this first and foremost. ‘They need to rein in expectations – they need to under promise and over deliver or UPOD,’ explained the Mad Money host,” Lee Brodie reports for CNBC. “That’s an actionable strategy Cramer first learned years ago from a major CEO and now worries is a foreign concept to Apple chief Tim Cook, who seems to have missed class the day they taught this. ‘It’s almost as if Cook never went to growth stock management school, or he somehow disdains it or that’s he’s above it. Cook acts as if it doesn’t matter, what he promises or delivers.'”
Brodie reports, “In fact, Cramer says what Cook practices effectively the opposite of UPOD – that’s OPUD – over promising and under-delivering. ‘What did Tim Cook do last fall when he didn’t have anything that pleased the critics? He said basically ‘you ain’t seen nothing yet.’ He told people that 2013 would be filled with OMG products,’ Cramer said with frustration.”
“It appears Cook’s idea of ‘Oh My God’ is rather underwhelming,” Brodie reports. “‘Multi-colors? Is that what OMG is,’ exclaimed Cramer referring to Apple’s introduction of new iPhones in yellow, red, green and other colors. ‘Touch screen ID’s? Yeah, that’s what I’ve been waiting for,’ added Cramer with sarcasm.”
Read more in the full article here.
MacDailyNews Take: Is the year over yet, you bald screeching leprechaun?
And just because you don’t know what you’re looking at, doesn’t mean you haven’t just seen amazing products. Besides the world’s best mobile OS, a product that will bury Pandora, the birth of mainstream biometrics, a new higher margin iPhone 5c, etcetera, you just saw the world’s first 64-bit smartphone, for Jobs’ sake!
For Jobs sake, Cramer is such an attention getter. I had to repeat the “Jobs sake”. 😛
Well now that 2013 is over and … No, there may be more coming? Mac Pros, iPads with A7 chips, new iOS 7, FREE iWorks for the new iOS devices, new server farms, … These idiots haven’t got a clue what is going on with Apple. They led me to believe that the China Mobile deal was ready to be signed. I read that the government in China only yesterday approved the use of the iPhone on China Mobile’s network. Now, the their government said Ok, there may be a deal to sign.
The only real disappointment is in how clueless these talking heads are.
“The only real disappointment is in how clueless these talking heads are.”
Disappointing, perhaps, but hardly surprising.
The messenger is irrelevant when the same observation is independently made by so many people.
While the iPhone 5S is a bold technological step forward, it’s relatively expensive. It will be a hit, but not a revolution.
More disappointing is the underwhelming plastic fantastic 5C. Did anyone ask for this??? It might sell to teen girls, but it’s priced too high to stop the tide of cheaper competition. And the venerable old dock-connector 4S needs to be put out of its misery.
Cook is managing the iPhone division as if he’s rerunning the Mac vs Windows competition all over again. If he can’t offer a modest-cost, limited-functionality smartphone that blows cheaper competition out of the market, then Apple’s profit share (and market share) will continue to erode. That’s inexcusable.
What a maroon! Apple may just be the only tech company that consistently under-promises and over-delivers. Compared to Microsoft it’s not even a contest.
A “maroon”…. I gues idiocy now has instructions associated…. Desert island is my vote for Cramer.
I’m impressed by the 6 upvotes (now 7!), and no one complaining about “maroon” instead of “moron”. And I also know you shouldn’t have to explain your jokes, but for any who don’t get it:
I have to agree with Cramer about overpromising. Unless the October release is going to have a new product — not just a slightly upgraded iPad/iPad mini, I don’t see anything exciting either this year. The Apple 5s has some cool things, but it is all iterative, evolutionary not revolutionary. Maybe it is all coming in 2014…but we’ll see. iWatch, iTV, iCar…
I was just going to write the same thing. So far 2013 has been underwhelming to say the least. It’s only mid-September but unless Tim Cook wants to miss out on the Christmas season for the second year in a row he’d better amaze us with these OMG products ASAP!
Mac Pro
Exactly. That and Mavericks. It hard for the gadget aficionados to understand, but the are still people who use Macs for processor intensive work.
Joy – I get to connect a million external peripherals. But it’s fast and looks really cool – if you ignore all the wires.
Damn, that’s one butt ugly mess of cables. I reckon Apple forgot that users would have to jumble all those external peripheral devices instead of neatly installing then inside. Jobs said he was going to “cut the cable”, Tim Cook in bringing back the cable with a vengeance on those poor MacPro users.
First peripheral designed to solve the problem, http://www.tekrevue.com/2013/07/16/fastmac-announces-external-optical-drive-perfect-for-the-new-mac-pro/ only $159
Also a saw tho ther day a dock that was under the MacPro with a semicircle of HD drives making it look like a retro CRAY
“If Apple shares are to ever recapture former highs”
Who cares. I don’t buy Apple products based on stock prices and neither do most others. Apple is making products that are amazing. Thats all that matters. I was stunned at what all is packed in the new iPhone and amazed at how far we have come since the first iPhone. F Wallstreet!
Seriously, who cares about Wall Street. Half those people don’t even own Apple products and complain and tweet on their Android devices that Apple is not doing enough for them!
I buy Apple products when they add to my productivity.
iPhone 5s + MB Air/Pro (not decided) + MacPro plus accessories, like TimeCapsule are on my list prior to the holidays.
Frankly, the iPad as an email & web only device looks like another device for my desk. Why? When on Windows in Boot Camp, I simply never let my Mac it connect to the Internet. Forced, buggy updates from Microsoft and other Windows things do NOT add to my productivity, they bung it up.
The iPad inocuously keeps one “in contact.”
Agree with Cramer. Where is my goddam bigger screen? Where are mobile payments? I mean if you’re going to enable card companies to eliminate credit card fraud risk through biometrics at least get a cut of the commission. JFC I’ve been asking for these things for years apple is slow to deliver.
Bigger screen, go get a galaxy you loser. CC via NFC. Who uses that? Maybe 0.001% of merchants. It isn’t happening yet. Wait for it.
I don’t want a piece of shit phone. I want a good phone with a BIGGER SCREEN! Is that so hard to deliver or is that too large of an engineering feat for the mighty innovator?
I hear glasses fix that problem. Lol
Apple may have a product roadmap it wants to stick to and large displays weren’t part of it. Why should Apple jump in another direction if they’re not ready to move that way? Maybe Apple didn’t see large display smartphones coming, or it isn’t yet cost effective, or they don’t see it as urgent. Not every smartphone in the world has a large display. Even Samsung sells smartphones with smaller displays.
Maybe that’s not the product they want to make.
A bigger screen is not innovative. NFC isn’t either. What is innovative is solving problems. Problems like ergonomics, hence the 4″ screen, overcoming problems with passwords, hence the Touch ID, and increasing power and efficiency, hence the 64-bit processor.
Perhaps, in the future, Apple will present us with options for larger screens but adding size and features for the sake of size and features is certainly not innovation.
Jim Cramer needs to stop being an over-moron
Uber-moron.
Proto-moron.
(He needs to evolve to reach being a moron.)
“…‘Touch screen ID’s? Yeah, that’s what I’ve been waiting for,’ added Cramer with sarcasm.”
One of the most ignorant statements of the century. iCal this one. Authentec just opened the door to revolutionizing the retail world. Picture stores without cash registers. You pick the item up and scan its bar code with your phone. You touch the home button to authorize and finalize the purchase. At the same time the item’s RFID/security tag is disabled so you can walk out the door with it. Goodbye retail stores as we know them.
Apple is in a stock buyback mode. What better way to send the price south than to over inflate expectations. Once that process is complete, watch the new products send the price soaring.
I’ve been thinking exactly the same thing. Why do something to send your price into the stratosphere when you’re in the middle of the biggest buy-back in history? Patience Jedi masters, patience.
I think we’re going to see a year of mostly incremental improvements which are probably more “strategically wow” than “customer wow”.
Touch ID is one of those; as cool as it is, it’s not gonna blow anyone’s mind. Except Apple’s competitors, who will have a much harder time copying the iPhone because of it, and following Apple into to markets that technology opens up.
The Mac Pro is a mind-blower, but the shock of that wore off when it was introduced. I doubt there will be any surprise “mind-blowing” features when it ships. We’ll need to watch if Apple can ship this product in Q4 as promised; if they don’t, Kramer will have another point.
AppleTV: Apple hasn’t promised us anything here, but I think the action to watch are the deals Apple is making. I think the addition of HBO Go is a huge indicator of what’s coming; an AppleTV SDK. Won’t blow consumer’s minds, until they the can shoo for AppleTV apps.
iPads: Retina on Minis, and thinner/lighter/faster iPads. No mind-blowers.
iOS 7: Lets be honest: this is primarily a catch-up product. Strategically important, mostly because we’ve seen most of the new features on other platforms.
iWatch: Doint there will be any releases this year. They got the Fuel band guy – strategic. We won’t see fruit this year.
I think Kramer is more right than wrong here…
Bear Stearns , Lehmann Brothers …….
You could go broke listening to this guy
iCloud is the sleeper. watch that space
In terms of expectation and promises I don’t see any difference between Jobs and Cook. Neither comment on plans, some things go a long time without updating, then they replace the whole lot. Nothing has really changed, other than analysts have this mass delusion that all of the product lines Jobs launched came within 18 months of each other, rather than a decade or so.
Jim Cramer’s net worth is a 100 million! Enough Said!
And he got that money thru gullible people like you.
Just saying.
How much to you own, genius!
Cramer accumulated his wealth through stock market manipulation and hiring minions such as Rocco Pendola to bash companies such as AAPL repeatedly….
http://www.nerdwallet.com/blog/investing/2012/history-jim-cramer-thestreetcom-founder-mad-money-host/
Gotta hate those under delivering Haswell MBAs. Who cares if they’re just about the only ultrabooks anyone is actually buying?
I must have missed the memo. When did apple promise anything? It’s the medias fault due to useless speculation on what apple will do.
I agree with Cramer. Steve Jobs always did his “One more thing schtic.” He didn’t even have any teasers. Tim Cook is no Steve Jobs, that’s for sure. I’d like to see Jon Ives as CEO, at least he has a personality and is more Jobs like than all the rest. I hope Apple can pull a rabbit out of its hat before year’s end. People are actually starting to think Android is more innovative than Apple, and that Microsoft will once again catch up and surpass Apple. I still believe Apple is the most innovative company out there, making the highest quality products available. They’re just not selling it very well. I really miss the east coast Mac Expo’s. Especially the ones that were held in Boston. Apple has to get out of California once in a while. Hubris is not a good way to move a company forward.
No, Steve Jobs did not always do his “One more thing schtick.” In fact, it was rather rare.
And, yes, you also forgot the “k” on schtick.
Steve Jobs killed the Mac Expo. Steve Jobs was no Steve Jobs, apparently.
Didn’t cook say late 2013 into 2014. I could have sworn that’s when he said cool things were coming.
Cramer is SATF, smart after the fact. His advice is sell, right after the stock goes down, this stock is hot, right after it hits the roof.
I look at the current smartphone market and I don’t see a need to take big leaps forward for consumers. Most consumers should be satisfied with the smartphones that already out there. I’d rather see refined products with things like better battery life, water- and dust-proofing and tougher casings. I guess my needs are far different from most nerds. I’m not heavily into features just for feature’s sake. I’m looking more for ease of use, sturdiness and reliability than whiz-bang features. I think the average consumer would also feel that way if they expect to hold onto their iPhones for a couple of years.
Apple have not over promised anything. They announced only what is going to be released.
The rumor mill is the one that hypes and generally the market reacts negatively to the reality.
Apple know well enough not to sell cheap crap to gain market share. Everyone else does that and in the end fade into obscurity.
Well, Tim Cook keeps yapping about the watch and Apple TV.. .well, it’s time to show the goods! Late October, those two are ABSOLUTELY necessary.
Can you tell me where Tim Cook yapped on about a watch?
Can you please send me a link where he was “yapping” about either of these products??
Besides saying TV was a “Point of intense interest”, he hasn’t promised you a thing, so although you may want them, relax.
Intensely interested in the wrist, pulling the string on AppleTV , etc etc etc.. Go watch his last talk with Walt Mossberg for the talking points.
Yapping about? He calls them “areas of interest.” No promises. No expectations. We know Apple is looking at a lot of different areas, but until they are ready to release something, they will not show their hand.
Once again dumb ass speaks with no knowledge of what he is talking about, how sad and pathetic.
Apple never made those promises, they where all speculation from unreliable sources. What Apple did say they where going to do, they more
than delivery.
I think Cramer is piss at Tim Cook for not
giving him a direct line to his Apple office. I guess reading gossip is what Cramer is good at, and you not can buy or sell based on that. Cramer and his staff should get off their fat ass and do their own research.
Apple got to be one of the smartest companies or one of the dumbest companies on earth. If any body noticed, how Apple was able to pull off one of the greatest switch a roos in mobile phone history. They discontinued the iPhone 5 + the color options, added the 5C with new colors + kept the price of $99.99 & $199.99. They added the 5S with a gold option and basically 2 similar colors that the 5 had priviously, this is how you stay in business by taken a gamble like this! People will likely pick up the 5S because of the 3 color options + better features. The 5C will sell well to a lot of young adults who love loud colors, + Apple dosen’t lose their A.S.P. with the re release of the 5C. But if people don’t go out in droves to purchase these iPhone models, Apple will become the next victim of not enough!
Cramer is most definitely a screeching leprechaun.
Thank god Apple did not release a lame-ass watch. Sheesh.
Let me start off by saying that I think Jim Cramer is an idiot. He has lots of theatrics but he’s not very bright with the market.
But I do think he has a good point. The announcements of late have been underwhelming. I know 2013 isn’t over yet, but I’m losing faith that anything groundbreaking is coming. Yes, the Mac Pro is coming (with controversy about the design), but I doubt any wearable computing or iTV or anything like that is coming before year’s end. I could be wrong (actually I HOPE I’m wrong), but this year has not been anything close to the promise that great things were coming.
Hardware iterative upgrades. That’s all we’ve had. I don’t think anybody here would think the same would’ve happened over the last two years with Jobs.
I k now….Jobs is gone. But it’s a statement that the upper execs aren’t cutting it without the vision and drive of Jobs.
Problem is that its these guys who over expect most of the time write it all as fact and then complain when Apple doesn’t do as they imagine they will. A no win scenario. That said there is an element of truth in it just nowhere near as much as they claim but apparently OPUD doesn’t mean a thing when they do it. No coincidence it rhymes with FUD.