Apple yesterday unveiled a new A6-powered, hard-coated polycarbonate iPhone 5c that comes in five colors: green, blue, yellow, pink, and white. Apple also unveiled the new iPhone 5s, an Apple A7-powered aluminum smartphone – the world’s first 64-bit smartphone! – that features a Touch ID fingerprint identity sensor and comes in five colors: Silver, Gold, or Space Gray.
Wait, what?! “Space Gray?” Gack!
No way in hell that would have ever made it past Steven P. Jobs. No way.
“Space Gray?” What is this, 1969?
Obviously, that iPhone 5s color choice should be called “Graphite.” I firmly believe it would have, had Steve still been here to edit out stupid suggestions before they escaped One Infinite Loop.
But, Tim let it go out as “Space Gray.” Yeesh.
This could be a tiny crack in the armor; a sign of not-so-good things to come. Following those atrocious, quickly-knifed Mac ads last year, it shows how Apple is still in desperate need of a final editor; a taste arbiter. I want to know, did Jony Ive really sign off on “Space Gray?” Or is this something Phil Schiller concocted all by himself?
Well, if this is the worst thing Cook does, it’ll be a very good thing, but in this case I just wish he’d ignored Jobs’ advice and asked himself this one time at least, “What would Steve do?” before he signed off on “Space Gray.” Because Steve would have torn whoever came to him with “Space Gray” an entirely new orifice.
When people ask me what’s the color my new iPhone 5s called, I’m going to tell them “Graphite.”
SteveJack is a long-time Macintosh user, former web designer, multimedia producer and a regular contributor to the MacDailyNews Opinion section.
What other names has Apple used that people initially hated before getting used to them? Here are a few: .Mac, MacBook, iPad, iCloud…
But weren’t those all under Jobs’s watch? Why, yes. Yes, they were.
Don’t care for graphite. My choice would be Platinum, but then no one will be talking about it. “Space Gray” was the right name. It is just a name of color, but they got people talking about it.
“No way in hell that would have ever made it past Steven P. Jobs.”
This line of argument should never, ever be used by any professional writer ever again. Ever. Even if he’s a bona fide spirit medium. Never. Got it?
It’s like making comparisons to Hitler or the Holocaust. It’s an alert in flashing neon letters twelve feet tall that the writer finds reasoning and argument just too hard and is resorting to over-the-top hyperbole and self-aggrandizement.
Can you say Bondi Blue? I knew you could.
space has no color — any observer with a working eye would best describe the outer reaches of the universe as being “black”. noir. nero. NOT grey.
furthermore, no one cares if BMW calls their grey by the same inaccurate name. any shade of grey paint merely advertises boredom. grey and gold go into and out of fashion every so often, and everyone immediately wonders why. smart models refuse to be photographed wearing grey, and gold is only tasteful in small doses. neither stand the test of time.
Perhaps a Champagne iPhone might have been nice with a black face, but the white doesn’t do it.
Apple should have continued to offer black — or, in true flagship style, really made the case out of graphite. Probably doesn’t matter, though. Most people shove their phones into cases to protect the fragile glass anyway. … which is yet another reason why offering a range of pastel colors simply doesn’t impress me, nor any adult, all that much.
Or… a thought…
We stop arguing like children over the name of the color and be adults and focus on the quality. Who give a ____ about what they are calling it. Sounds like just an opportunity to nit-pick. If the worst you can get on them for is the naming of the shade of grey, I think their’ doing just fine.
I’m sick of “Steve would never…” s$#t. Honestly…. he approved “Black and Slate” and it’s equally ridiculous as “Space Grey”. Also, don’t forget that Steve did approve the ugliest things that has ever came from Apple like the iOS6 notification centre, “brushed linen” backgrounds etc.
Stop freaking glorifying Steve Jobs, he did almost nothing at Apple, both the hardware and software are still designed by the same people, just with no whip over their heads…
I call mine “dirty silver pocket rocket”. Now that is hip, Sir.
“Space Gray” is certainly better than “iPad”. Remember all the talk when that name surfaced? And that was under Jobs… So I don’t see your point. If the phone works as advertised, who cares what the color is called.