Apple’s online store is currently offline, displaying the familiar message that often, but not always, precedes new product additions:Apple Store offline

We’ll be back. We are busy updating the Apple Store for you and will be back soon.

Apple CEO Tim Cook and cohorts are scheduled to hold a special media event that promises to “brighten everyone’s day” today at 10am PDT / 1pm EDT. MacDailyNews will present live coverage of Apple’s WWDC 2013 keynote address here.

We’ll keep an eye on the Apple Store for you while reminding you that better deals can often be found at MacMall.

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]