“Some have characterized what Microsoft is desperately trying to accomplish as an Apple-like turnaround. If that were true, it would at least have a chance,” Tobak writes. “Unfortunately [for Microsoft], it’s not. That’s a complete mischaracterization of Microsoft’s situation.”
“Apple’s MacBook, iPod, iTunes, iPhone, and iPad were breakout successes because Steve Jobs learned to think different and he taught Apple to think different. What spawned a unique string of category-killing products was a new way of designing, developing, integrating, manufacturing, marketing, and selling consumer devices. Apple broke the mold,” Tobak writes. “None of that would have happened if Jobs had decided to throw in the towel and play Microsoft’s game. He didn’t even just change the rules. He created a whole new game. And make no mistake: that’s the opposite of what Microsoft is doing now. What Microsoft is doing is playing Apple’s game by Apple’s rules.”
Tobak writes, “The only way for Microsoft to win this game is to do what Apple did – figure out a way to change the rules. And, if the acquisition of Nokia’s mobile phone business is any indication of its strategy, that does not appear to be the plan up in Redmond. Not only that, but while I do think Stephen Elop is a very capable executive, if the plan is for the former Nokia CEO to take the reins from Ballmer, that, to me, sounds a lot like nails being hammered into Microsoft’s coffin.”
Read more in the full article here.
MacDailyNews Take: DCW.
Some people laughed when we wrote the following:
As we have always said, even as many short-sightedly waved (and continue to wave) the white flag, the war is not over. And, yes, we shall prevail… No company is invincible. Not even Microsoft. – MacDailyNews Take, January 10, 2005
Who’s laughing now?