“Apple Inc. has applied to the Malaysian intellectual property rights administrator seeking to trademark the oft-used term ‘startup’ in the Southeast Asian country,” Jason Ng reports for The Wall Street Journal.
“The Cupertino, Calilf., company lodged four applications to the Intellectual Property Corporation of Malaysia, also known as MyIPO, that would cover a broad range of computer and mobile services, from retail store to educational classes, according to MyIPO,” Ng reports. “Apple is seeking to trademark the term ‘startup,’ under various categories covering retail stores services for computers, software, peripherals, mobile phones and consumer electronic devices; repair and maintenance of devices; conducting seminars, workshops and conferences; and design and development of computer hardware and software, consulting services and consumer electronics.”
Read more in the full article here.
Related article:
Apple files to trademark the term ‘Startup’ in Australia – August 28, 2013
Strange times when the worlds most valuable company tries to trademark “Startup”.
Oh, wait, maybe they meant the power-on process …
Thankfully for some, the patent application didn’t cover the use of a ‘Startup’ button to switch off a computer.