“Apple has lodged an audacious Australian trade mark application for the term ‘Startup’, covering a whole host of products and services,” ™Watch reports.
MacDailyNews Take: Audacious? Why?
“The ‘Startup’ application was lodged yesterday, August 27, by the Californian headquarters of Apple and a Sydney-based legal representative, Baker & McKenzie,” ™Watch reports. “If accepted, Apple would hold the trade mark of the word ‘Startup’ under various retail, computing, mobile and educational classes.”
™Watch reports, “A Google search doesn’t reveal any directly relevant results that could hint at Apple’s intentions, although it has lodged a similar trade mark in the past, both in Australia and the US – the Australian one, from 2011, has never been accepted.”
Read more in the full article here.
Mark Gurman writes for 9to5Mac, “‘Startup’ is a word that Apple trademarked all the way back in 2011 in the United States. It refers to the area in Apple Stores in which Personal Setup is conducted. This is the process in which an Apple Store employee will help a new Mac and iOS Device customer with setting up their purchase.”
Read more in the full article here.
[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]
This is getting ridiculous.
Why ridiculous? Anything Apple does gets hijacked…..just so that someone can be a little like Apple.
Think of the many things that might just have been as ridiculous…..
Here is a short, incomplete list……APP, the “i” , the button layout on the iPhone, the pill shaped speaker, the paper plane for email, every fricken icon Apple ever made…..etc.
BTW MS has a TM on WINDOWS. Coke has a TM on Coke. Many others I am sure. Its not ridiculous when others do it but it IS when Apple does it? Now that’s ridiculous.
Are you sure that CupertinoJoe wasn’t referring the coverage of Apple as what is getting ridiculous? That’s the way I took it.
The media froths at the mouth over each and every new trademark Apple files. They write articles as if the trademark is evidence of some revolutionary product or service, and use hyperbolic terms like “audacious” (as though many trademarks aren’t audacious). In reality, it may just be Apple trademarking a term they use in the store all the time. Already.
It IS ridiculous that there’s a TM on Windows, since there was a clearly established computer concept of windows by the time Microsoft usurped it.
Coke is less ridiculous; it may be slang for cocaine, but that shouldn’t be a shock since the original Coca-Cola formulae did, in fact, include cocaine in it until 1903.
If I remember correctly, Microsoft was denied a trademark on Windows and had to trademark Microsoft Windows instead.
Nope, I’m wrong. Windows is a registered trademark all by itself. So no looking out the glass thingy without paying your royalties.
In related news, Microsoft files for “FADEAWAY” while Blackberry files for “SHUTDOWN” and Dell for “CLOSEUP”
Nice!
In other news Google filed ‘SpyOnMe’ in retaliation.
Trademark Trolls!
Trademark trolls?????
I am guessing that you just do not read the papers ( not counting the comics)..
Apple is constantly sued by these people and is only protecting it self.
To conclusions… they will jump.
The phrase “startup” would only pertain to… just read the original article would ya?
I just read the article. My comment below stands. This is baloney. From the article:
“Startup” is a word that Apple trademarked all the way back in 2011 in the United States. It refers to the area in Apple Stores in which Personal Setup is conducted. This is the process in which an Apple Store employee will help a new Mac and iOS Device customer with setting up their purchase.
That’s nice. So this requires TRADEMARKING ‘startup’? Total lunacy. Something is very wrong here. Apple? Trademarking law? You figure it out.
I’m sorry, but trademarking the BROAD and UNIVERSAL term of ‘startup’ is entirely ABSURD. WTF is this about?! 😛
Yes kids, it’s as absurd as trademarking the word ‘Apple’, from which Apple suffered for decades thanks to Apple Corps, the record company. Total baloney.
Trademarking has everything to do with context. Apple didn’t file for a trademark so no other company can ever use the term ‘startup’. This is simply so Samsung or Microsoft can’t hang a big ‘STARTUP’ sign in their retail stores and send customers there to get their new devices setup, trying to replicate the Apple retail experience.
It’s exactly like “Genius Bar”, and entirely fair and reasonable.
Of course, Samsung will just use a different word in their store when they rip off the concept. Instead of ‘STARTUP’, they’ll send customers over to the ‘LIFTOFF’ counter.
Obviously, trademarking is not my field of expertise. If what you stated is the case, I can now totally comprehend. Thank you!
ercrab is correct. Trademarks are referenced for use for specific products and services within an industry. When “Dove” is used as a trademarked brand of toiletries, it doesn’t mean that no one else can use that word. There would be no trademark infringement by Dove Electronics or Dove Paint or Dove Furniture. It’s is solely to for the purpose of differentiating similar products/services.
Ah MDN asking the question(s): “Audacious? Why?
It makes it pretty obvious from your question that you have never been to Anustralia and experience the incredible hatred and racism they have there….for EVERYBODY.
Startup, ha that’s a concept that certainly would not go well on that quagmire island.
Very good.