“Apple Inc. is reportedly preparing a long-rumored iPhone trade-in program ahead of an expected launch of new devices next month — a program that could hedge part of the company’s lucrative smartphone business against an onslaught of competition from cheaper rivals,” Dan Gallagher writes for MarketWatch.
“Such programs can cut the retail price of a new smartphone in half — depending on the model and condition of the phone being traded in — and allow carriers to hold on to their subscriber base and reduce the dreaded “churn” of customers flipping between carriers in hunts for cheaper deals.,” Gallagher writes. “For Apple, a trade-in could provide a two-fold benefit of allowing one segment of customers a cheaper way to stay with the iPhone, while allowing older, used models to be recycled to price-conscious customers in other markets.”
Gallagher writes, “A key factor for Apple may be whether the company has control over how and where its used iPhones are sold. It is common for third-party brokers to buy up used devices and re-sell them into new markets. Toni Sacconaghi of Bernstein says Apple may be able to mitigate its risk with used iPhones by controlling which markets the older devices go into, and what prices [at which] they are sold.”
Read more in the full article here.
Related articles:
How Apple’s iPhone ‘Reuse and Recycle’ trade-in program works – August 27, 2013
Apple to launch iPhone trade-in program in retail stores as soon as next month, sources say – August 26, 2013
Selling your old iPhone? Do it now – August 22, 2013
Cook’s plan: Grab iPhone sales share from resellers – July 5, 2013
Churn is not the problem.
Lies and deceit. That’s the problem.
MDN when are you going to allow resizing of fonts on your website? The tiny fonts on the tiny iPhone screen is too ridiculous to read.
Second
exactly and whats with the space under the main heading ?
Dont get me wrong MDN We love you but your presentation cd do better !
It’s a great idea to have older iPhones recycled and sold at a lower price for use in BRIC nations if they can. That would really help the iPhone establish a larger consumer base and less iPhones would end up sitting in users’ desk drawers. iPhones are sturdily built and should last a long time.
How about a 4 (non-iPhone … **cough** Samsung **cough**) to 1 (new iPhone) trade-in program?
CORRECTION
How about a 10 (non-iPhone … **cough** Samsung **cough**) to 1 (new iPhone) trade-in program?
‘How about a 10 (non-iPhone … **cough** Samsung **cough**) to 1 (new iPhone) trade-in program?’
Then use the trade-ins in drop tests – over Korea.
So this trade in deal we’ve been hearing about… Would it allow you to upgrade without restarting your cellular contract? That could be huge if so, but I don’t imagine this to be true.