“Apple has poached Enrique Atienza from Levi Strauss, a global clothing sales powerhouse, to become a top director for its U.S. Retail market, according to sources with knowledge of the hire,” Mark Gurman reports for 9to5Mac.

“Atienza served as Senior Vice President, Retail Americas and Global Store Operations at Levi’s, according to Levi Strauss spokeswoman Sarah Young,” Gurman reports. “Young also said that Atienza recently left the company, but she would not confirm details regarding the transition or circumstances.”

Gurman reports, “A source says that Atienza will be the director of all retail matters for many regions within the West Coast of the United States, and this role is one of the highest ranking retail positions inside of Apple… Sources also say that Apple’s Steve Cano, who some have compared to Apple Retail pioneer Ron Johnson, was given an expanded Vice President role earlier this year. Cano reports directly to Tim Cook, and Atienza [who will start in October] will report to Cano.”

Read more in the full article here.